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What do you find yourself most attracted by? It's Visuals. The majority of information is transmitted to our brains is through visuals. This has always been a fantastic method to increase sales and engagement. You can boost your conversion rate on your landing pages as high as 80% by including a service or product images there. Many studies reveal seventy-four percent of viewers who watched an explanation video for a product later bought it. A well-presented video can result in conversion or direct sales for your company.

How does small business video marketing work?

Promotional videos can increase trust , too. Some consumers are still cautious about purchasing products and services over the internet due to fear of fraud and swindling. But effective marketing videos present your products in a conversational way. This creates an impression of individuality, which is why 57% of people believe that video content gave them greater confidence to buy on the internet.

Videos help increase the time spent by visitors on your website. Therefore, more exposure builds trust and shows Google that the website has good content. Moovly provides staggering numbers: You're three times more likely to show first on Google with an embedded video on your website. Since Google now owns YouTube and YouTube has seen an increase in the way much videos affect your ranking on Google.

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The good aspect of video content marketing is that it's becoming more simple and easy to use efficiently. The wide range of options marketers have available means that there is something to suit every business that doesn't have traditional video editing or recording skills.

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The amount of return you earn with your content will be contingent on a variety of factors, such as how well you've organized your content strategy as well as how good your video.

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Here's an illustration of this in action. If you search the words "How you can edit video on iPhone," Google shows three videos under the featured snippet as well as the "People also are able to ask" section and above the standard results.

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Video is a fantastic method for marketers to connect with the masses. It's more accessible than ever before for businesses to produce and distribute high-quality video content. If you're still not using video in your content strategy, it might be worth trying out a few projects.

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The users love to share informational and entertaining posts via social networks. If viewers share their videos, you'll receive a free advertising space for your services and products. Make sharing easy by putting all social share buttons underneath your videos. This is how you will get your content to be viral through the social networks.

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According to research the majority of consumers recall a video they have watched during the last month. This means that it increases brand recall and is without doubt one of the most beneficial advantages. It's all about appealing audio and visuals. Therefore, when a person will remember your visual content they will also remember your brand. This means more sales and leads to your business.