BMW Group Ireland: Leading Luxury Automotive Innovation in Ireland

Driving excellence in Ireland, BMW Group Ireland stands as a cornerstone of premium automotive innovation, delivering cutting-edge vehicles and exceptional service to discerning customers across the nation.

BMW Group Ireland delivers a full range of high-performance luxury cars, from iconic models like the 3 Series and X5 to electrified alternatives, reflecting BMW’s global dedication to craftsmanship, technology, and driving pleasure in a market that values quality and heritage.

As Ireland advances toward a greener future, BMW Group Ireland accelerates its transition to sustainable mobility, expanding electric vehicle offerings and investing in eco-friendly production processes that align with national environmental goals and customer demand for cleaner transportation solutions.

With dedicated service centers and skilled technicians across Ireland, BMW Group Ireland ensures a seamless ownership journey—from purchase to maintenance—backed by a deep understanding of local needs and a reputation for reliability and customer care.

As BMW Group Ireland continues to innovate and inspire, it redefines what premium mobility means in Ireland. Experience the fusion of performance, sustainability, and excellence—discover your next BMW today.

Welcome to the official BMW [NSC] website: discover premium vehicle models, exclusive offers, innovative technologies and first. BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand.

Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume. MINI registrations increased to 725. Helen Westby, managing director of BMW Group Ireland, is excited about the wide range on offer to customers in 2025.

What was your most significant recent car launch? The most significant launch for MINI this year was the introductions of three completely new generation all-electric models: the three-door MINI Cooper, the spacious MINI Countryman SUV and the all. Discover your career opportunities in Dublin, home of BMW Ireland Ltd. and BMW Financial Services UK!

BMW Group Ireland was established in 2003 and currently employs 25 people at its head quarters in Dublin. The company is responsible for Sales, Marketing, Aftersales and independent Retailer performance for the BMW, MINI and Motorrad brands in the Republic of Ireland. BMW Group Ireland delivered a strong 2025 sales performance with 5,868 vehicle registrations establishing its position as Ireland's leading premium automotive brand, writes Trish Whelan.

Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered last year, representing over 19% of total volume. Discover BMW Group Ireland's achievements in 2025, including record registrations and leadership in the premium automotive market. BMW Group Websites Looking for the low down on the vast array of BMW Group products, services, information and activities? For more information about the around-the-globe activities of BMW Group, click on the link below.

BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand. Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume.

MINI registrations increased. With its brands BMW, MINI, Rolls-Royce and BMW Motorrad the BMW Group is the world's leading manufacturer of premium automobiles and motorcycles and provider of premium financial and mobility services. It has a workforce of approx.

125,000 employees worldwide.