Content creation has gone through a transformative journey in the past year. Since the advent of ChatGPT in November 2022, AI has made its way into content creation and writing. In a recent survey, 64% of businesses believe that AI would help raise their productivity significantly.
While AI usage in content creation and marketing for business has several advantages, it comes with ethical concerns like data privacy and ownership, authenticity and misinformation, bias and fairness, and job displacement. There is also the question of how important it is to humanize AI text and avoid plagiarism. In this article, we’ll look into the balance between AI and human-generated content and how plagiarism comes into the mix, especially for businesses.
AI and Plagiarism
Traditionally, plagiarism is using or imitating someone’s work without proper credit or permission. With AI, the line between inspiration and imitation has become quite blurred. With the amount of information on the internet, content creators and blogs are now taking ideas from others without even knowing who the idea initially belonged to.
Especially with the latest surge in content demand for startups due to the dynamics of social media, blogging, and online journalism, copy-pasting AI-generated content is also becoming very common. While this might not fit the traditional definition of plagiarism, AI models learn from massive datasets that include a diverse online range. There is a chance that it’s reusing phrases from existing works that you’re unaware of, which would qualify as plagiarism.
AI as a Collaborative Tool
To avoid plagiarizing unintentionally via AI, content creators, and businesses must not rely solely on AI for their content generation. Instead, they should embrace it as a collaborative tool. Businesses can leverage AI to enhance their marketing process, allowing algorithms to suggest ideas, refine language, and streamline workflows. That would humanize the content that comes out and keep the process efficient, where AI can supplement your pieces.
Most AI-generated content follows the same tone and language flow, depending on how their algorithm is designed. Developing your voice around some AI-generated ideas is a sound way to strike a balance between using AI and preventing plagiarism.
Educating Users on AI Capabilities
To ensure new businesses and companies keep these ethical considerations in mind when developing content, it is crucial to educate the marketing teams on how to use AI beyond making content using it.
AI can analyze trending topics, user engagement patterns, and content performance data to determine what’s popular among your target audience. This data-driven approach can help you develop trendy ideas for content that your audience may respond to.
Once you have developed an idea, AI can also help you gather data sources and relevant information. Be sure to verify it before using it, as it might be outdated or misinformed. You can also use it to check the grammar, spelling, and writing style after you’ve completed your work.
Other applications might include searching relevant SEO keywords, or creating a content delivery schedule. AI can serve as an efficient assistant if need be. By using AI as a supplement to your work, your content generation will be original and efficient, avoiding plagiarism issues entirely.
Endnote
The world is dynamically leaning more into AI every day. Plagiarism and humanizing AI content have now emerged as major ethical dilemmas surrounding AI. While it might be challenging to strike a balance between the two, especially as a business, leveraging AI for content creation and writing the right way will make the content creation process more efficient, original, and fresh, keeping your audience engaged more than when you solely depend on AI-generated content.