Facebook Stories Highlights allow you to save your favorite Stories beyond the usual 24-hour window. If you're wondering how to add highlights in Facebook in 2021, the process is straightforward and gives your profile a more curated, professional look. Whether you're a business owner showcasing products or an individual sharing travel memories, Highlights keep your best content front and center for visitors.
What Are Facebook Story Highlights?
Story Highlights are collections of Stories that you choose to keep permanently on your profile or page. Unlike regular Stories that disappear after 24 hours, Highlights remain visible in a dedicated section below your profile picture. They appear as circular icons that visitors can tap to view the saved content. This feature is available for both personal profiles and Facebook Pages, making it a versatile tool for anyone looking to maintain a polished online presence.
How to Add Highlights in Facebook: Step-by-Step Guide
Adding highlights is a simple process that takes just a few taps. Here's how to do it:
- Open the Facebook app on your mobile device (this feature is not available on desktop).
- Go to your profile by tapping your profile picture in the top left corner.
- Look for the "+" button below your bio section, next to the "Story Highlights" area.
- Tap the "+" button to create a new highlight.
- Select the Stories you want to include from your archive.
- Choose a cover photo and give your highlight a name.
- Tap "Done" or "Add" to publish your new highlight.
Creating Highlights from Existing Stories
If you've already posted a Story and want to add it to your highlights later, you can do so by going to your Story archive. Tap on the specific Story, then select the "Highlight" option. This is particularly useful for businesses that want to organize content by category, such as "Customer Reviews," "New Arrivals," or "Behind the Scenes."
Best Practices for Facebook Story Highlights
To make the most of this feature, consider these strategies:
- Organize by theme: Group related Stories together to create a cohesive narrative.
- Update regularly: Keep your highlights fresh by adding new content periodically.
- Use custom covers: Design branded cover images that match your overall aesthetic.
- Prioritize important content: Place your most valuable Stories at the beginning of each highlight.
Editing and Managing Your Highlights
You can edit or remove highlights at any time. Simply tap on a highlight, then select the three dots menu to access options like "Edit Highlight," "Delete Highlight," or "Share Highlight." This flexibility allows you to adapt your content strategy as your goals evolve throughout the year.
Why Highlights Matter for Your Facebook Strategy
Story Highlights serve as a permanent portfolio of your best content. For businesses, they function as a mini-website within your profile, showcasing products, testimonials, and promotions. For individuals, they offer a creative way to share experiences and memories. In 2021, with Facebook's continued emphasis on visual storytelling, mastering this feature can significantly enhance your engagement and brand presence.
