OLED emitter materials are the heart of the OLED device, and the materials that make the most impact on the performance of the OLED display. Most OLED displays utilize red, green and blue emitters.

The efficiency of the current state-of-the-art commercial red and green OLED emitters is excellent - it is in fact close to 100% internal quantum efficiency (IQE) which means that you cannot improve much on the efficiency of the emitter itself (there's still work to be done on getting the light out of the device). Blue OLED emission is a completely different story - current commercial blue emitters suffer from very low efficiency, around 25%. This means that three quarters of the energy goes to waste. Changing to a 100% IQE blue emitter could end up improving the total display efficiency by 20-30%.