BMW Corporate North America: Leading Luxury Innovation in the Americas
As a global leader in premium automotive excellence, BMW Corporate North America stands at the forefront of innovation, blending German engineering with regional market insight to deliver exceptional value across the Americas.
BMW Corporate North America’s Strategic Vision
Based in Melville, New York, BMW Corporate North America drives the company’s growth in the U.S., Canada, and Mexico. With a focus on customer experience, electrification, and digital transformation, it aligns global standards with local needs, ensuring seamless integration of new technologies and sustainable practices tailored to North American consumers.
Commitment to Sustainability and Innovation
BMW North America is accelerating its transition to electric mobility, expanding its iX and i4 lineup while investing in renewable energy for manufacturing facilities. The region also pioneers smart mobility solutions, including connected services and advanced driver assistance systems designed to enhance safety and efficiency across diverse driving environments.
Driving Customer Experience Across the Region
With a network of exclusive dealerships, service centers, and digital platforms, BMW Corporate North America delivers personalized ownership experiences. From test drives to financed ownership, the brand emphasizes transparency, convenience, and long-term satisfaction, reinforcing trust and loyalty among discerning customers.
BMW Corporate North America continues to shape the future of luxury mobility by combining innovation with regional relevance. Discover how BMW is redefining driving excellence across the Americas—connect today to explore the latest models and sustainable mobility options.
Find contact information for BMW's North America headquarters, BMW Genius, BMW Financial Services, Customer Relations, or to check for safety recalls, report errors, and more. To coincide with BMW of North America's 50 th anniversary, the BMW Group has set the course for the future by opening a new headquarters in Woodcliff Lake, New Jersey. BMW of North America's new address is 200 BMW Drive.
Since relocating from nearby Montvale in 1988, Woodcliff Lake has been where all the sites come together, from Development and Design to Training, Marketing and Sales. BMW also operates in North America with its headquarters in Woodcliff Lake NJ. This company was established back in 1975 and it started to import performance and luxury vehicles from BMW.
BMW North America's HQ has evolved from Montvale to a modern hybrid. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey. The corporate office of BMW North America is located in Woodcliff Lake, New Jersey.
The address is as follows: BMW of North America, LLC 300 Chestnut Ridge Rd. Woodcliff Lake, NJ 07677. Dear media friends and colleagues, in 2026, BMW will be unveiling a brand new and improved global press website.
As part of this transition, two of three current U.S.-specific BMW media websites have been sunsetted on Dec. 31, 2025. BMW's North American businesses include include sales, marketing, design, and financial services operations in the United States, Mexico, Canada, and Latin America, in addition to the South Carolina manufacturing unit.
BMW's North American headquarters are situated in Woodcliff Lake, New Jersey, at 300 Chestnut Ridge Road. BMW of North America, LLC (BMW NA) was established in 1975 as the United States importer of BMW luxury/performance vehicles. BMW of North America assumed import and distribution responsibilities for BMW motorcycles in 1980.
BMW of North America also began to distribute light trucks in 1999. BMW of North America's Corporate Headquarters is located in Woodcliff Lake, New Jersey. Its Eastern.