Rolex GMT-Master II "Coke" Bezels: A Comprehensive Review

Amy Jul 20, 2026

Amidst the realm of luxury timepieces, one model stands out for its iconic design and versatile functionality: the Rolex GMT-Master II 'Coke'. This beloved addition to the GMT-Master family, nicknamed for its distinctive red and black 'Coke' bezel, is not just a watch; it's a statement of style and utility.

Rolex GMT-Master II 16710 Coke 40mm
Rolex GMT-Master II 16710 Coke 40mm

At the heart of the GMT-Master II 'Coke' lies Rolex's Calibre 3285, a self-winding mechanical movement with a Parachrom hairspring and a 70-hour power reserve. This movement ensures the watch's accuracy and reliability, key features expected from a Rolex.

Rolex GMT Master II Coca-Cola
Rolex GMT Master II Coca-Cola

The GMT-Master II Heritage

The GMT-Master II 'Coke' is a continuation of Rolex's storied GMT-Master series, which first debuted in 1955. Initially created for airline pilots, the GMT-Master II has evolved to cater to global travelers and aficionados of fine watches alike.

Rolex Baselworld 2019 - Rolex Predictions 2019 - Rolex Novelties 2019
Rolex Baselworld 2019 - Rolex Predictions 2019 - Rolex Novelties 2019

The 'Coke' variation, launched in the 1980s, has since become a sought-after vintage model. Its modern reissue in 2019, equipped with advanced movements and materials, has further cemented its status as a classic with a contemporary edge.

Iconic 'Coke' Bezels

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Red Dial Rolex Watch, Rolex Datejust 41mm Negro Y Rojo, Rolex Gmt Red And Black, Rolex Pepsi Watch Collection, Red Face Rolex, Black And Red Rolex Dial, Rolex Submariner Red Dial, Red And Black Rolex Bezel, Rolex Pepsi Gmt

The GMT-Master II 'Coke' features a bidirectional ceramic bezel marked with 24-hour graduations in high-contrast, monochrome gradations of red and black. This unique design, reminiscent of a certain soft drink's logo, provides an at-a-glance indication of day or night, crucial for travelers navigating time zones.

The bezel's color scheme offers a striking visual contrast to the watch's polar white or black dial, making it a standout piece on the wrist.

24-Hour Time-Reading

Black and Red Rolex GMT-Master II: The Coke Guide | Tropical Watch
Black and Red Rolex GMT-Master II: The Coke Guide | Tropical Watch

A key feature of the GMT-Master II 'Coke' is its capability to display three time zones simultaneously. The 24-hour hand, independent of the hour and minute hands, allows wearers to track a third time zone conveniently.

This functionality, combined with the date displayed via an aperture at 3 o'clock, makes the GMT-Master II 'Coke' an indispensable tool for international travel and expats everywhere.

The GMT-Master II in Modern Context

1999 Rolex GMT-Master II "Coke" / Tritium 16710 |
1999 Rolex GMT-Master II "Coke" / Tritium 16710 |

Rolex's commitment to innovation is evident in the modern GMT-Master II 'Coke'. It features a robust, scratch-resistant Cerachrom bezel, an Oysterlock safety clasp with an Easylink comfort extension link for the bracelet, and Rolex's patented Twinlock double waterproofness system.

The 40 mm case, proportioned perfectly for both male and female wrists, is constructed from Rolesium, an alloy combining 904L steel and platinum. This provides the watch with exceptional corrosion resistance and a luxurious sheen.

Rolex GMT-Master II 16710
Rolex GMT-Master II 16710
Rolex GMT Master II Coke Concept
Rolex GMT Master II Coke Concept
Rolex GMT-Master II "Coke" / Tritium 16710 | Bezel
Rolex GMT-Master II "Coke" / Tritium 16710 | Bezel
1989 GMT-Master “Coke” Ref. 16700

Outstanding early GMT-Master from the second year of production for this particular reference with a phenomenally patinated tritium dial, a rarity to witness in this era. Showcasing a superb, deep rich-creamy texture along with a frozen effect on the dial makes this example truly unique. Case and bracelet show sharp edges. The highly sought-after “Thick Serif Font” discontinued Coke bezel maintains superb condition. Rarity, Two By Two
1989 GMT-Master “Coke” Ref. 16700 Outstanding early GMT-Master from the second year of production for this particular reference with a phenomenally patinated tritium dial, a rarity to witness in this era. Showcasing a superb, deep rich-creamy texture along with a frozen effect on the dial makes this example truly unique. Case and bracelet show sharp edges. The highly sought-after “Thick Serif Font” discontinued Coke bezel maintains superb condition. Rarity, Two By Two
Rolex GMT-Master II Coke reference 16710
Rolex GMT-Master II Coke reference 16710
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Rolex GMT-Master II
Rolex GMT-Master II
Pepsi Rolex Discontinued And Here’s How The Market Reacted | Artvoice
Pepsi Rolex Discontinued And Here’s How The Market Reacted | Artvoice
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Budget-Friendly Alternatives

While the GMT-Master II 'Coke' is a significant investment, Rolex offers a robust pre-owned market where one can find vintage models in good condition at a more accessible price point.

There are also other GMT watches from different brands that offer similar 24-hour time zone functionality at varying price points, providing more budget-conscious enthusiasts with suitable alternatives.

Why the GMT-Master II 'Coke' Endures

The enduring appeal of the GMT-Master II 'Coke' lies in its elegant design, versatility, and practicality. Whether worn as a daily beater or a dress watch, it exudes timeless style and understated luxury.

Its ability to track time in three zones, along with its robustness and reliability, ensures it remains a favorite among world travelers. In the realm of luxury watches, the GMT-Master II 'Coke' stands as a testament to Rolex's commitment to innovation, functionality, and enduring design.

The GMT-Master II 'Coke' is more than just a watch; it's a testament to Rolex's legacy and a persuasive argument for why the brand continues to be a dominant force in the luxury watch industry. If you're in the market for a timepiece that blends style, versatility, and functionality, the GMT-Master II 'Coke' deserves a spot on your list.