Sally Cohen Surfs Her Way to Fame

Amy Jul 20, 2026

Meet Sally Cohen, a surfing powerhouse who has left an indelible mark on the world of women's surfing. With her innovative style, perseverance, and passion for the sport, Cohen has inspired countless surfers and pioneered new paths for women in the surfing industry.

Sally Cohen slice at Haleiwa.
Sally Cohen slice at Haleiwa.

Raised in the surfing mecca of La Jolla, California, Cohen started surfing at just eight years old. Her love for the sport was immediate and profound, setting her on a path that would lead her to the top of the competitive surfing world. Cohen's father, a surfer himself, recognized her talent early on and fostered her passion, encouraging her to pursue her dreams in the sport.

a woman riding a surfboard on top of a wave in the middle of the ocean
a woman riding a surfboard on top of a wave in the middle of the ocean

The Rise of a Champion

Cohen's natural talent and commitment to the sport paid off. She became a dominant force in women's surfing, winning multiple championships and rewriting the record books. In 1998, she became the first woman to land a 360-degree aerial maneuver in a professional contest, a feat that would redefine the limits of what was possible for women surfers.

a woman riding a wave on top of a surfboard
a woman riding a wave on top of a surfboard

Her groundbreaking accomplishments extended beyond just her competitive career. Cohen was instrumental in establishing the World Surf League (WSL), the sport's premier governing body. She served as one of the first commissioner's Austria for the organization, helping to create a platform that would elevate professional surfing to new heights.

Breaking Barriers in Competition

Mexi Log Fest 2022 | RAW DAYS
Mexi Log Fest 2022 | RAW DAYS

Cohen's career was marked by a series of firsts. In 1997, she became the first woman to receive a wildcard entry into the prestigious Quiksilver Pro Gold Coast, a previously male-only contest. Her participation helped pave the way for increased representation and opportunities for women in the sport.

In 2000, she shocked the surfing world by winning the elite men's event at the Rip Curl Pro Search in Israel. This unprecedented victory highlighted Cohen's exceptional skill and determination, proving that female surfers could compete with the sport's top athletes.

Paving the Way for Future Generations

a woman riding a surfboard on top of a wave in the ocean with blue sky and clouds
a woman riding a surfboard on top of a wave in the ocean with blue sky and clouds

Off the competitive stage, Cohen has been equally dedicated to fostering the next generation of surfers. She has mentored and inspired countless young women, encouraging them to pursue their dreams in the sport. Her Surf with Sally Cohen camps and clinics have provided aspiring surfers with the opportunity to learn from one of the sport's greatest legends.

Cohen's influence extends beyond her immediate peers. She has been a role model and inspiration for women in surfing around the world, encouraging them to push boundaries, challenge conventions, and claim their space in the sport.

Beyond Surfing: An Entrepreneurial Spirit

a woman in a black swimsuit riding a wave on top of a surfboard
a woman in a black swimsuit riding a wave on top of a surfboard

Cohen's success in surfing has not been her only accomplishment. She has leveraged her passion for the sport and her entrepreneurial spirit to build a successful business empire. She co-founded the women's surfing apparel company, Roxy, and later launched her own swimwear line, Sally Cohen Swimwear.

Both brands reflect Cohen's commitment to empowering women and promoting a healthy, active lifestyle. Her designs cater to the needs and preferences of female surfers, providing them with high-quality, functional, and stylish apparel.

a woman riding a wave on top of a surfboard
a woman riding a wave on top of a surfboard
a woman in a wet suit holding a surfboard on the beach
a woman in a wet suit holding a surfboard on the beach
a woman walking on the beach with a surfboard in her hand and wearing a wet suit
a woman walking on the beach with a surfboard in her hand and wearing a wet suit
Brent Rand on Instagram: “I can’t stop thinking about cinnamon rolls now. @sally.cohen x @aokaihawaii x @dancsurf yesterday morning . . . . . . . #sonyalpha #sonya1…” Sally Cohen, Surf Pose, Hang Ten Surf, Hang Ten Surfing, North Shore Hawaii Surfing Inspiration, Urban Surfing Inspiration, Kalani Robb, Longboarding Surf, Surf And Skate
Brent Rand on Instagram: “I can’t stop thinking about cinnamon rolls now. @sally.cohen x @aokaihawaii x @dancsurf yesterday morning . . . . . . . #sonyalpha #sonya1…” Sally Cohen, Surf Pose, Hang Ten Surf, Hang Ten Surfing, North Shore Hawaii Surfing Inspiration, Urban Surfing Inspiration, Kalani Robb, Longboarding Surf, Surf And Skate
a woman riding a wave on top of a surfboard under a blue cloudy sky
a woman riding a wave on top of a surfboard under a blue cloudy sky
a woman riding a surfboard on top of a wave in the ocean under a cloudy sky
a woman riding a surfboard on top of a wave in the ocean under a cloudy sky
SURFING LOVE 🧜‍♀‍💙🌊 |Beach Love Australia
SURFING LOVE 🧜‍♀‍💙🌊 |Beach Love Australia
surfers are riding the waves in the ocean
surfers are riding the waves in the ocean
a woman riding a surfboard on top of a wave in the ocean with houses behind her
a woman riding a surfboard on top of a wave in the ocean with houses behind her
a woman walking on the beach with a surfboard in her hand and carrying it
a woman walking on the beach with a surfboard in her hand and carrying it

A Lasting Legacy

Cohen's impact on the world of surfing is undeniable. Her competitive career, marked by firsts and groundbreaking achievements, has redefined the limits of what is possible for women in the sport. Her dedication to nurturing the next generation of surfers has ensured her legacy's continuation, with each young woman who takes to the waves in her wake.

Today, as she continues to surf, mentor, and innovate, Cohen remains a powerful force in the surfing world. Her story serves as a testament to the power of passion, perseverance, and the pursuit of excellence. It is a story that continues to inspire surfers and dreamers alike, proving that with dedication and belief in oneself, anyone can make waves.