Tudor Pepsi Watch: The Ultimate Collector's Guide and Price Guide

Amy Jul 20, 2026

The Tudor Pepsi watch, a blend of heritage and modernity, is a timepiece that has garnered significant attention among watch enthusiasts. primeiras referências da Tudor Pepsi em 1970, foram produzidas sob o apelido "Pepsi" devido à correlations das cores vermelha e azul com as marcas de refrigerante iconic.

Tudor BB GMT
Tudor BB GMT

Tudor, a renowned Swiss watchmaker, has been crafting durable and elegant watches since 1926. Their use of the namesake of a well-known soda company for a watch model might seem peculiar, but it's a testament to their unique and bold approach to watch design.

Tudor Black Bay „Pepsi“
Tudor Black Bay „Pepsi“

The Birth of the Tudor Pepsi Watch

The Tudor Pepsi watch's story began in the late 1960s and early 1970s. The first references were produced under the "Pepsi" moniker due to the correlation of the red and blue colors with the iconic soda brand's logo.

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The design was initially intended to be a cost-effective alternative to Rolex watches, which Tudor had been manufacturing since 1936. Despite its role as a more affordable option, the Tudor Pepsi watch held its own in terms of quality and style.

Distinctive Design: The Bezels

TUDOR Black Bay GMT watch - 41mm steel case, Rivet steel bracelet - m79830rb-0001
TUDOR Black Bay GMT watch - 41mm steel case, Rivet steel bracelet - m79830rb-0001

The Tudor Pepsi watch's most striking feature is its bezel, which is bi-colored in red and blue, giving the watch its iconic nickname. This color choice was not arbitrary but rather inspired by the color scheme of the international signal flags used in maritime communication.

The red and blue bezel was a bold design choice that differentiated the Tudor Pepsi watch from other timepieces of its era. Moreover, the bezel's functionality as a tachymetric scale, used to measure speed accurately, added practical value to the watch's aesthetic appeal.

Timeline of Evolution

Tudor strong week for me this week! Today I went with my GMT ❤️💙 the classic Pepsi colours always look great in my opinion 👌🏻😊  Hope everyone has been having a superb week so far!  Watch:⌚️ Tudor Black Bay GMT  Full details at MTR-Watches.com  Don’t be fooled change starts with yourself Tudor Gmt, Tudor Black Bay Gmt Review, Tudor Gmt Watch On Wrist, Tudor Black Bay Gmt Pepsi, Tudor Black Bay Gmt 41mm, Tudor Chronautic Watches, Tudor Hydronaut Ii Black Dial, Tudor Gmt Pepsi, Tudor Black Bay Gmt
Tudor strong week for me this week! Today I went with my GMT ❤️💙 the classic Pepsi colours always look great in my opinion 👌🏻😊 Hope everyone has been having a superb week so far! Watch:⌚️ Tudor Black Bay GMT Full details at MTR-Watches.com Don’t be fooled change starts with yourself Tudor Gmt, Tudor Black Bay Gmt Review, Tudor Gmt Watch On Wrist, Tudor Black Bay Gmt Pepsi, Tudor Black Bay Gmt 41mm, Tudor Chronautic Watches, Tudor Hydronaut Ii Black Dial, Tudor Gmt Pepsi, Tudor Black Bay Gmt

The Tudor Pepsi watch has seen several iterations since its inception. The first references featured a snowflake handset, which was later discontinued, and the watch was also available in both manual-wind and automatic variants.

In recent years, Tudor has reissued the Pepsi watch in various forms, much to the delight of collectors. The modern editions retain the original's designDNA while incorporating modern materials and movement technologies. The 2020 release, for instance, features a 41mm case, an in-house Manufacture Calibre MT5652, and a 70-hour power reserve.

The Tudor Pepsi Watch: An Icon in Popular Culture

Step 3.1. Bezel (Tudor Pepsi)
Step 3.1. Bezel (Tudor Pepsi)

The Tudor Pepsi watch's distinctive design and association with the popular soda brand have not only made it a favorite among watch enthusiasts but also a staple in popular culture.

Throughout the years, the Tudor Pepsi watch has appeared in various movies, television shows, and on the wrists of prominent figures. Its appearance on film and television screens has further cemented its status as a cultured icon.

Tudor Black Bay GMT Steel, Dual Time Pepsi Dial
Tudor Black Bay GMT Steel, Dual Time Pepsi Dial
Tudor Black Bay GMT
Tudor Black Bay GMT
Tudor Black Bay GMT "Pepsi" Automatic Watch 2019 - Full Set - 79830RB + NATO FOR SALE 👇
Tudor Black Bay GMT "Pepsi" Automatic Watch 2019 - Full Set - 79830RB + NATO FOR SALE 👇
Source Your Watch With Us
Source Your Watch With Us
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Tudor Black Bay GMT: Mit Understatement statt Bling-Bling
Tudor Black Bay GMT: Mit Understatement statt Bling-Bling
Father & Son Watches on Instagram: “(Father) Haven’t done a pocket shot for a while ❤️💙👍. • • • #tudor #tudorwatch #tudorwatches #tudorgmt #tudorgmtpepsi #gmt #pepsi…” Tissot Pepsi Watch, Tissot Pepsi, Tudor Gmt Watch On Wrist, Tudor Black Bay Gmt Pepsi Wrist Shot, Tudor Gmt, Tudor Heritage Chrono, Tudor Gmt Pepsi, Tudor Black Bay Gmt Pepsi, Tudor Black Bay Gmt
Father & Son Watches on Instagram: “(Father) Haven’t done a pocket shot for a while ❤️💙👍. • • • #tudor #tudorwatch #tudorwatches #tudorgmt #tudorgmtpepsi #gmt #pepsi…” Tissot Pepsi Watch, Tissot Pepsi, Tudor Gmt Watch On Wrist, Tudor Black Bay Gmt Pepsi Wrist Shot, Tudor Gmt, Tudor Heritage Chrono, Tudor Gmt Pepsi, Tudor Black Bay Gmt Pepsi, Tudor Black Bay Gmt
Bold pairing from @pandlwatchcollection – a classic Tudor Pepsi matched perfectly with our vibrant Scarlet Red Quick Release Watch Strap.  #wisstraps #watchstraps #tudor #pepsi #watch #watchband #watchaddict #watchcollector #watchmania Rolex Pepsi Rubber Strap, Tudor Gmt Watch On Wrist, Tudor Gmt, Choosing A Rolex Pepsi Watch, Rolex Pepsi Nato Strap, Rolex Pepsi Watch Collection, Red Bezel Watch Style, Red Rubber Strap Rolex, Rolex Pepsi Leather Strap
Bold pairing from @pandlwatchcollection – a classic Tudor Pepsi matched perfectly with our vibrant Scarlet Red Quick Release Watch Strap. #wisstraps #watchstraps #tudor #pepsi #watch #watchband #watchaddict #watchcollector #watchmania Rolex Pepsi Rubber Strap, Tudor Gmt Watch On Wrist, Tudor Gmt, Choosing A Rolex Pepsi Watch, Rolex Pepsi Nato Strap, Rolex Pepsi Watch Collection, Red Bezel Watch Style, Red Rubber Strap Rolex, Rolex Pepsi Leather Strap

Celebrity Endorsements and Movie Appearances

Celebrities such as Steve McQueen, David Beckham, and Jay-Z have been spotted wearing Tudor Pepsi watches, lending their fame and influence to the timepiece's credibility. In the realm of cinema, the watch has made notable appearances in films like "Remember the Titans" and "The supposed Life of an American-Jewish Gangster Boy in the 25th Century in a Dystopian Detroit."

These celebrity endorsements and movie appearances have played a significant role in making the Tudor Pepsi watch a recognizable and coveted symbol of style and individuality. They have also contributed to its enduring appeal and cultural relevance.

The Tudor Pepsi watch, with its bold design and rich history, continues to captivate watch enthusiasts and cultural icons alike. As Tudor continues to reissue and modernize the classic design, the Pepsi watch's legacy as a true icon of horology and popular culture remains assured. For those fascinated by the Tudor Pepsi watch, there's always something new and exciting to anticipate. If you're in the market for a timepiece that combines history, style, and functionality, the Tudor Pepsi watch should be high on your list.