Alpina Bmw Tuner
Started in 1965 as a tuner brand that modified BMWs, Alpina is now fully owned by the German manufacturer. BMW took over control of longtime collaborator Alpina on Jan. 1, 2026.
The automaker plans to turn the tuner into a standalone brand. The initial phase focuses on brand activation, with BMW emphasizing ALPINA's traditional hallmarks: a unique balance of maximum performance and superior ride comfort, combined with exclusive. Alpina is now an exclusive standalone brand under the BMW Group umbrella The independent tuner has always tried to strike balance between comfort and performance Marketing and awareness are the.
The Alpina is now integrated into BMW's portfolio, alongside the M performance brand, MINI, and Rolls-Royce, enhancing product diversity. The transition will enable BMW to utilize Alpina's name. For decades now, Alpina, a small tuning house nestled in the countryside just west of BMW's home in Munich, has been taking the German firm's cars, adding a dash of extra luxury, performance.
It may end up being a win-win deal Alpina is now finally under BMW's full control as the famed tuner's trademark rights have been handed over to Munich. From January 2026, Alpina will operate under BMW's umbrella as a distinct marque, defined by bespoke luxury, effortless performance and a design language that subtly nods to its heritage. Part of that identity has always been visual as much as mechanical, from classic Alpina Blue and Alpina Green paintwork to fine Lavalina leather, hand.
BMW has officially taken full control of Alpina and given first hints of its plans for the long-running performance firm - claiming future models will focus on a "unique balance of maximum. BMW Alpina became a new brand under the BMW Group on Jan 1. It blends high performance with refinement and personalization.
Future models aim to bridge BMW and Rolls.