BMW launches ALPINA as standalone luxury brand. New ALPINA 7 Series and X7 models coming late 2026 with V8 and electric. Read our full 2026 BMW X6 review for pros, cons, pricing, and expert insights.
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Our comprehensive coverage delivers. Munich. 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella.
The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. BMW Alpina establishes itself as the group's luxury brand, between BMW M and Rolls-Royce.
GT comfort and limited volumes, BMW production from 2025. BMW took over control of Alpina at the start of 2026. What better time to look back at the finest cars and SUVs the tuner built over five decades.
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Highlights of the BMW X6: Prices, equipment, and technical data. Discover and configure new and used cars. Elevating journeys with BMW ALPINA Elevating Journeys In the shadows of the Alps, a new chapter begins.
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