O.J. Simpson's Bronco: A Timeline of the Iconic White Ford SUV
The white Ford Bronco driven by Al Cowlings during the infamous O.J. Simpson slow-speed chase on June 17, 1994, has become an iconic symbol of the high-profile case. Here, we delve into the history of the Bronco, its significance, and its current whereabouts.
The Bronco Before the Chase
Before it gained infamy, the white Ford Bronco was a popular vehicle among Americans. Introduced in 1966, the Bronco was a compact SUV designed for off-road use. The specific model involved in the Simpson case was a 1993 Ford Bronco, a fourth-generation model.
The Bronco driven by Cowlings was owned by A.C. Cowlings, O.J. Simpson's friend and former teammate. It was not Simpson's personal vehicle, but it would become forever linked to his name due to the dramatic events that unfolded.

The Slow-Speed Chase
The Bronco's role in history began when O.J. Simpson, a fugitive from justice, hid inside the vehicle as Cowlings drove it onto the Los Angeles freeway. The low-speed chase, which lasted over an hour, was broadcast live on national television and captivated the nation.
The Bronco, with its distinctive white exterior and California license plate "NICOLAI53," became the focal point of the chase. As Cowlings drove, Simpson, armed with a gun, contemplated suicide. The tense standoff ended when Simpson surrendered to police at Cowlings' home.
The Bronco After the Chase
After the chase, the Bronco was impounded as evidence. It was later sold at auction to a Florida car dealer for $77,600. The dealer planned to restore the Bronco and put it on display, but those plans never materialized.

The Bronco then changed hands several times, eventually ending up in the possession of a Las Vegas car collector. In 2013, the Bronco was put up for auction again, this time with a starting bid of $100,000. However, it did not meet the reserve price and remained unsold.
The Bronco Today
Despite its failed auction, the Bronco continues to be a sought-after piece of history. It is currently owned by a private collector who has kept it in storage, away from public view. The Bronco's current condition is unknown, but it is expected to be in need of restoration.
Legacy of the Bronco
The white Ford Bronco has become a symbol of the O.J. Simpson case, one of the most famous trials in American history. It serves as a reminder of the dramatic events that unfolded on that day in June 1994, and the impact the case had on the nation.

The Bronco's legacy extends beyond the Simpson case. It is a testament to the power of television and the media to captivate and unite a nation. It is also a symbol of the fascination Americans have with crime and celebrity culture.
Frequently Asked Questions
- What happened to the Bronco after the chase? The Bronco was impounded as evidence, then sold at auction, and changed hands several times before being put up for auction again in 2013. It is currently owned by a private collector.
- Why is the Bronco significant? The Bronco is significant because it was the vehicle involved in the infamous O.J. Simpson slow-speed chase, which captivated the nation and became a symbol of the high-profile case.
- What condition is the Bronco in today? The Bronco's current condition is unknown, but it is expected to be in need of restoration.






















