According to Darko Silajdi from McCann Prague, the path to brand fame leads through emotions, creativity, and relevant activations that respond to customer needs.
I think that fame, by itself, inherently creates the strongest type of positioning and differentiation. The most powerful differentiator for any brand is being the most famous in its category.
Balance broad reach ads creating fame for your brand with targeted activity that is relevant and useful and will tip people into a sale.
Creation. Rick Spence and Jamie Durie. Is branded TV the future of content marketing?Creating fame in six seconds of advertising is tough (although it can be done, as the NFL proves).
