Advancing Personality Typologies with Neuroscience and Artificial Intelligence. .Studying brain responses to various stimulivisual, auditory, or emotionalcan help identify whether a person processes information intuitively or through sensory input.
After separating brand personality traits from other brand descriptors, analysis of semantic similarity was performed. Based on the semantic distances of the cropped up traits, a new typology of luxury brand personality was developed.
Dimensions of brand personality. Journal of Marketing Research, 34, 347-356.
