Walmart's 2017 Commercial: A Symphony of Savings and Joy
Walmart's 2017 commercial, a heartwarming and catchy ad, has left an indelible mark on viewers. The commercial, set to a captivating tune, showcases Walmart's commitment to saving people money so they can live better. Let's delve into the details of this memorable ad.
The Song: A Familiar Tune with a Twist
The song in Walmart's 2017 commercial is a rendition of "I'd Like to Teach the World to Sing," originally sung by The New Seekers in 1971. The updated version, however, is a lively, upbeat tune that captures the essence of Walmart's brand. The choice of song is strategic, as it evokes nostalgia and familiarity, making it instantly likable.
The lyrics have been cleverly adapted to fit Walmart's message. Instead of teaching the world to sing, the song now promotes teaching the world to save. This subtle change emphasizes Walmart's commitment to helping customers save money, a key aspect of their brand identity.
The Story: A Heartwarming Narrative
The commercial tells the story of a young girl who wants to buy a gift for her mother. She visits Walmart, where she finds a wide variety of affordable options. The ad then cuts to a series of scenes showing people from diverse backgrounds and ages, all saving money at Walmart.
The narrative is relatable and touching, as it highlights the universal desire to provide for our loved ones. By positioning Walmart as the enabler of these heartwarming moments, the commercial fosters an emotional connection with viewers.
The Visuals: A Feast for the Eyes
The commercial is a visual treat, with vibrant colors and dynamic scenes. Each shot is carefully crafted to showcase Walmart's vast product range and the joy of saving money. The use of real people, rather than models, adds to the ad's authenticity and appeal.
Why This Commercial Works
- Emotional Connection: The commercial taps into viewers' emotions, creating a strong, lasting impression.
- Relatability: The narrative is relatable, making it easy for viewers to connect with the ad.
- Memorable Tune: The catchy song makes the commercial memorable and shareable.
- Brand Message Reinforcement: The ad effectively communicates Walmart's commitment to saving people money.
Walmart's 2017 commercial is a masterclass in advertising. It combines a catchy tune, a heartwarming narrative, and a strong brand message to create a memorable, engaging ad that resonates with viewers. It's no wonder this commercial has become a fan favorite.
