If you search for "SEO company" on Google, you will see that there are many, many companies out there that present themselves as search engine optimization companies that can take your website from zero to number one the planet's largest search engine for its most relevant keywords. We would even dare say that there are more than a hundred of these SEO experts, you can't help but wonder how you should go about choosing one to help you in your business.
You know that a SEO Buffalo NY must be a great one to be worth your time. But what makes a great SEO company? We have a few criteria that we can count only with one hand. The first of these criteria, and perhaps the most important, is the track record. We really think that a company that brands itself as an SEO company should be able to provide you with verifiable proof that it is currently ranking many of its websites and of their clients for a host of different keywords in the same industry. This is easy enough to do.
As you sit down in consultation with a company representative, make sure that you ask for a list of website that they are working and what keywords they are ranking for. If the company does not provide this kind of information, then move on to the next one. Aside from their track record, one thing that would make an ordinary SEO company a great one is its menu of services - it has to be varied yet sits close to the heart of Search Engine Optimization.
You may not know this, but there are actually three different types of SEO that reflect the changes in the way Google is being used. There is what you call local search optimization, mobile optimization, and global optimization. Local optimization just refers to local establishments ranking for so-called local keywords like "dentist Los Angeles". This reflects the way users use Google to find establishments in their area. Mobile optimization just refers to searches done on smartphones and tablets.
Meanwhile, global optimization just refers to your regular Google search done on laptops and desktop computers. Just like anything else, you will get better results when you deal with specialists rather than generalists. And so it goes, if you are a local business that wants to have more local patrons, you should work with SEO companies that specialize in local SEO.