Build and Use a Free Schema Validator Tool

A checklist for building and using the free schema validator tool from Casey Builds It.

By Casey Builds It · YouTube Video 0S09HKJpwCg

1. Understanding the Tool's Purpose

Grasp the core functionality and benefits of the schema validator tool.

• Understand how the tool automates schema markup checking.
• Learn how to avoid manual checks of each page.
• Identify the tool's ability to check structured data across a website.
• Recognize the benefits for SEOs, web developers, and agencies.
• Appreciate that the tool is free to use.

2. Tool Input and Data Fetching

Learn how to input URLs and how the tool retrieves page content.

• Input a single URL to start the validation process.
• Scrape an entire sitemap to check multiple pages.
• Understand how the tool fetches HTML pages.
• Learn how the tool extracts JSON-LD and microdata from pages.
• Configure the tool to process a custom list of URLs.

3. Schema Markup Validation Process

Understand how the tool identifies and flags schema issues.

• Observe how the tool detects schema markup on pages.
• Learn how critical SEO schema issues are flagged.
• Understand the use of handwritten validation rules.
• Identify schema types found on web pages.
• Review the results of the schema validation.

4. Addressing Schema Errors

Discover how to pinpoint and fix identified schema markup problems.

• Know exactly what needs fixing based on flagged issues.
• Learn how to view specific details of schema issues.
• Understand how to open issue details for further analysis.
• Jump into Google Rich Results for a live test on flagged pages.
• Analyze individual web pages for schema errors.

5. Reporting and Data Export

Learn how to export and utilize the validation results.

• Export your schema validation results.
• Use exported data to track fixes over time.
• Run a quick report of schema validation findings.
• View the generated report of schema issues.
• Understand how to access and reference exported issue data.

6. Building the Tool (Conceptual)

Understand the underlying technology and development approach.

• Note the tool is Python-based.
• Recognize the use of Cursor AI in its development.
• Understand the GUI (Graphical User Interface) aspect.
• Learn about the process of parsing HTML and sitemaps.
• Consider the workflow for managing multiple client sites.

7. Accessing and Using the Tool

Find out where to get the tool and how to start using it.

• Locate the free schema validator tool.
• Access the tool via the free tools section of the website.
• Follow the linked blog post for access details.
• Start the schema validation process.
• Perform a live demo using your own website.

Automate your SEO schema audits with this free, AI-powered tool.