Competitor Keyword Analysis Checklist

Uncover why competitors outrank you and how to fix it.

By Casey Builds It · YouTube Video BJ50Ync3u7g

1. Understand the Goal

Grasp the core concept of competitor keyword analysis.

• Identify why a competitor might outrank you despite a similar number of pages.
• Understand that strategic keyword usage across an entire website is key.
• Recognize the importance of comparing keyword frequency at scale.
• Learn the thinking process behind comparing keyword density and usage.

2. Identify Your Target

Determine which competitor and keywords to focus on.

• Choose a competitor who outranks you for a target keyword.
• Define your primary target keyword for analysis.
• Confirm the competitor's website you will analyze.

3. Analyze Competitor Keyword Usage

Examine how often a target keyword appears on a competitor's site.

• Check how often the target keyword is used across the competitor's entire website.
• Note the total number of times the keyword appears on their site.
• Compare this usage to your own site's keyword usage.
• Look for patterns in where the keyword is used (e.g., titles, headings, body text).

4. Assess Keyword Density and Scale

Evaluate the strategic placement and frequency of keywords.

• Determine if the competitor uses the keyword thousands or tens of thousands of times.
• Compare the competitor's keyword density to your own.
• Understand the 'bigger picture' of keyword strategy, not just content quantity.
• Identify if your site uses the target keyword only a handful of times compared to the competitor.

5. Develop Your Content Strategy

Use insights to improve your own content.

• Make smarter, data-driven decisions about your content strategy.
• Adjust your content creation based on competitor keyword usage.
• Optimize existing pages to better incorporate target keywords.
• Refine your overall site strategy to improve keyword integration.

6. Implement SEO Ranking Tips

Apply fundamental SEO principles for better search rankings.

• Close the ranking gap by understanding competitor keyword strategies.
• Apply practical tips that can immediately impact your approach.
• Focus on on-page SEO elements related to keyword usage.
• Incorporate keyword tracking to monitor progress.

7. Post-Analysis Actions

Engage with the content creator and community.

• Like the video if you found it helpful.
• Subscribe to the channel for more SEO and web-building tips.
• Leave a comment indicating the site or keyword you plan to analyze next.

Strategically use keywords across your entire site to win the ranking battle.