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Abstract: In an age dominated by digital connectivity, the Fear of Missing out ( FOMO ) has emerged as a potent psychological and economic force, significantly shaping consumer behaviour. This paper explores the intersection of FOMO -driven consumption patterns and the pursuit of sustainable development. Through a multidisciplinary lens integrating behavioural economics, environmental psychology ...
It's crucial that brands acknowledge their role in shaping consumer behaviour and adopt more ethical approaches that encourage healthy, harmonious passion rather than obsessive purchasing." The study highlights that for marketers, understanding how to responsibly engage with consumers driven by FOMO and passion is key.
Fear of Missing Out (FOMO) in Consumer Behaviour
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Introduction: FOMO , Fear of Missing Out, a psychological phenomenon, has become increasingly significant in both social media and consumer behavior . FOMO occurs when individuals sense that others ...
The study categorizes FOMO -prone consumers into four distinct types based on their intention to recommend the brand and make similar purchases in the future: Butterflies, Devotees, Endorsers, and Shopaholics. The study enriches our understanding of consumer behavior and marketing by illuminating the adverse effects of FOMO appeals on consumers .
How Do Fear and FOMO Shape Consumer Behavior
As we can see from the illustration, Fomo S Role In Shaping Consumer Behavior Patterns has many fascinating aspects to explore.
Learn how fear and FOMO influence buying decisions and how to ethically use these psychological triggers to increase conversions, engagement, and long-term ROI.
FOMO is a powerful psychological driver that influences consumer behaviour across industries and demographics. When used thoughtfully and ethically, it can create urgency, amplify emotional engagement, and help your brand stand out in an increasingly crowded marketplace.
(PDF) FOMO related consumer behaviour in marketing context
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This study aims to examine the relationship between FOMO and compulsive buying behavior in the context of online shopping among young adults. Through a correlational design, the research explores how FOMO , urgency, and shopping motivation are associated in digital purchasing situations.
This systematic literature review analyses and synthesises developments, antecedents, and emerging responses to FOMO in a broad context of consumer behaviour. This study employs a systematic literature review, analysing 42 empirical studies from the SCOPUS and Web of Science databases.
The study highlights the importance of adopting a balanced approach in marketing activities, which will benefit both consumer health and authenticity. Future research should try to understand FOMO's cultural differences and draw on multi-disciplinary theories to deepen understanding.
