Mubi, the global streaming service dedicated to cult, classic, and award-winning films, has recently announced the release of a new role: Marketing Coordinator. This position is set to play a pivotal part in the company's ongoing mission to connect film lovers worldwide with exceptional cinema.
Mubi's unique approach to film curation, offering a handpicked selection of 30 films at a time, has garnered it a dedicated following. The Marketing Coordinator role is designed to amplify this unique value proposition, driving subscriber growth and enhancing brand awareness.
Key Responsibilities
The Marketing Coordinator will be instrumental in planning and executing marketing campaigns across various channels. This includes social media, email marketing, content marketing, and more.
Crucially, the role involves collaborating closely with the content team to ensure marketing efforts align with Mubi's film programming. This requires a deep understanding and passion for cinema, as well as strong communication skills.
Campaign Development
One of the key aspects of this role is developing creative and effective marketing campaigns. This involves understanding Mubi's audience, identifying trends, and leveraging data to inform strategy.
Campaigns could range from promoting new film releases to celebrating filmmakers, genres, or themes. The Marketing Coordinator will be responsible for end-to-end campaign management, from concept to execution and analysis.
Cross-Functional Collaboration
This role requires close collaboration with other teams within Mubi, including Content, Product, and PR. The Marketing Coordinator will work with these teams to ensure marketing efforts support broader company objectives and align with brand values.
For instance, they might work with the Content team to create engaging film descriptions or with the Product team to promote new features on the platform.
Requirements and Qualifications
Mubi is seeking a Marketing Coordinator with a proven track record in marketing, ideally within the entertainment industry. A deep understanding of film and a passion for Mubi's mission are essential.
Candidates should have strong analytical skills, with a data-driven approach to marketing. They should also be creative thinkers, able to generate innovative ideas and execute them effectively.
Skills and Experience
Key skills and qualifications for this role include:
- Proven experience in marketing, ideally within the entertainment industry.
- A deep understanding of film and a passion for Mubi's mission.
- Strong analytical skills and a data-driven approach to marketing.
- Excellent communication and collaboration skills.
- Fluency in multiple languages is a plus, given Mubi's global audience.
In this role, you'll have the opportunity to shape the marketing strategy of a unique and growing film streaming service. If you're a film lover with a passion for marketing, this could be the perfect role for you.