Subway Partners with Kevin Harvick for 2021 NASCAR Season

Fans of NASCAR and sandwich enthusiasts alike are likely familiar with the name 'Kevin Harvick' from his impact on the racing world and his connection to the popular subway chain. But who exactly is Kevin Harvick, and what's the story behind 'Subway Kevin Harvick'?

a green and yellow race car with the words free delivery with user eats on it
a green and yellow race car with the words free delivery with user eats on it

Kevin Harvick, born in June 1975, is a veteran NASCAR driver from Bandon, California. With over 30 years of racing experience, Harvick has made a significant mark on the sport, earning numerous victories and championships. But one aspect that sets Harvick apart is his longstanding partnership with Subway, making him the face of the chain for many racing fans.

a man standing on top of a race track with his arms crossed and smiling at the camera
a man standing on top of a race track with his arms crossed and smiling at the camera

Kevin Harvick's NASCAR Career

Harvick's racing prowess began at an early age, with his first race in a late model car at the age of 16. He quickly moved up the ranks, making his Winston Cup Series (now known as the NASCAR Cup Series) debut in 1995. Over the course of his career, Harvick has earned numerous achievements, including:

a man in a red and white uniform is holding his hand out to the side
a man in a red and white uniform is holding his hand out to the side

• Five NASCAR Cup Series victories, including the 2014 Sprint Cup Championship and being crowned the 2020 NASCAR Cup Series Champion.
• 47 total wins across all three national series (Cup, Xfinity, and Trucks), ranking him 10th all-time in NASCAR history.
• A特stкрып to the NASCAR Hall of Fame in 2023.

Subway Partnership & "The Kevin Harvick Foundation"

a man sitting on the side of a car wearing a blue and white uniform with his hands in his pockets
a man sitting on the side of a car wearing a blue and white uniform with his hands in his pockets

In 2001, Harvick began his enduring partnership with Subway. As a brand ambassador, Harvick has represented Subway in various advertising campaigns and community initiatives.

Through this partnership, Harvick has been instrumental in establishing "The Kevin Harvick Foundation," which aims to build schools and provide educational resources for underprivileged children. A portion of proceeds from Subway's "Harvick $5 Footlong" promotion goes towards supporting these initiatives.

Impact on the Subway Brand and Menu

Subway The Full Throttle Ham Sandwich by Kevin Harvick
Subway The Full Throttle Ham Sandwich by Kevin Harvick

Harvick's influence on Subway has extended beyond sponsorships, with several menu items named after the driver. The "Kevin Harvick Sub" and "Harvick Cella" are popular options among fans and racing enthusiasts alike.

The "Kevin Harvick Sub" features steak, bacon, onions, green peppers, and marinara sauce, while the "Harvick Cella" combines Italian meats, Eichmann's Provolone, and Harvick's signature combination of banana peppers and red onions. These menu items not only cater to Harvick's personal taste but also connect racing fans with the Subway brand.

Kevin Harvick's Legacy and Future in NASCAR

a man with his arms crossed standing in front of a crowd wearing a hat and sunglasses
a man with his arms crossed standing in front of a crowd wearing a hat and sunglasses

With a storied career spanning over three decades, Kevin Harvick has solidified his status as one of the greatest NASCAR drivers of all time. His impact on the sport extends beyond his impressive win record, encompassing his philanthropic efforts and his enduring partnership with Subway.

As Harvick continues to compete in the NASCAR Cup Series, fans can expect to see him behind the wheel of the No. 4 Stewart-Haas Racing Ford Mustang and representing his signature Subway sponsors. While his future in racing remains uncertain, his influence on the sport and the Subway brand will undoubtedly persist.

a man wearing sunglasses and a hat standing in front of a car with other cars behind him
a man wearing sunglasses and a hat standing in front of a car with other cars behind him
a man in a racing suit and hat
a man in a racing suit and hat
a man in a red and yellow uniform standing next to a white wall with his hand on his hip
a man in a red and yellow uniform standing next to a white wall with his hand on his hip
Galleries Landing Page
Galleries Landing Page
a close up of a person wearing sunglasses and a hat
a close up of a person wearing sunglasses and a hat
a man in a blue and white racing suit pointing to the side while standing next to a truck
a man in a blue and white racing suit pointing to the side while standing next to a truck
a man in a blue and white racing uniform
a man in a blue and white racing uniform
a man wearing a blue racing uniform standing in front of a busch beer sign and cooler
a man wearing a blue racing uniform standing in front of a busch beer sign and cooler
a man in a red and white racing suit is walking away from the camera with his hand on his hip
a man in a red and white racing suit is walking away from the camera with his hand on his hip
a close up of a person wearing a red and white uniform with lights in the background
a close up of a person wearing a red and white uniform with lights in the background

Subway's Commitment to NASCAR and Kevin Harvick

Subway's long-term commitment to NASCAR and Kevin Harvick serves as a testament to the power of partnerships in sports marketing. By aligning themselves with a driver of Harvick's caliber, Subway has been able to connect with racing fans and boost brand awareness within the NASCAR community.

As the Subway chain continues to evolve, so too does their commitment to supporting Kevin Harvick and the NASCAR world. Whether through sponsorship activations, philanthropic initiatives, or innovative menu items, Subway's partnership with Harvick remains a strong and successful bond.

As Harvick's career unfolds, so too does his legacy as a timeless Subway ambassador. Through his dedication to philanthropy, his impact on the NASCAR scene, and his influence on the Subway menu, Kevin Harvick's influence will continue to shape the worlds of racing and fast-casual dining for years to come. So, the next time you enjoy a footlong, keep an eye out for those Kevin Harvick specials - and think about the incredible journey that brought them to your local Subway!

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