Henry Ford Color Quote

Possibly the best-known automotive quote of all time is, "Any color the customer wants, as long as it's black." It was Henry Ford, describing his Model T. But did he actually say it? The evidence may suggest otherwise. With regard to the color of the Model T's (1919 - 1925), Henry Ford is quoted for having said that "Any color the customer wants, as long as it's black." This quote was never published in any newspaper, rather it appears in his (co-written) autobiography, "My Life and Work," published in 1922.

Ford recounted a sales meeting in 1909 when a salesman wanted him to add even more models. It's a common quote to attribute to him. Did he ever actually say/write it? A customer can have a car painted any color he wants as long as it's black.

What did Henry Ford say about color? With regard to the color of the Model T's (1919 - 1925), Henry Ford is quoted for having said that " Any color the customer wants, as long as it's black." This quote was never published in any newspaper, rather it appears in his (co-written) autobiography, "My Life and Work," published in 1922. You might think that the saying, "any color, as long as it's black," which is attributed to Henry Ford, is apocryphal, but he might have actually said something like it in his 1922 autobiography, In My Life and Work. The quote is preceded by "It was Henry Ford who said, in substance, this," indicating that it was a paraphrase rather than an actual quote.

Ford wrote at length in My Life and Work (1923) against the dominance of finance over industry, including a remark in Chapter XII, quoted above, which is very similar to the attributed statement. Any customer can have a car painted any colour that he wants so long as it is black. Henry Ford, inventor of the Model T and the first assembly line used for automobile manufacturing, had a lot to say over his lifetime.

Henry Ford Quotes Any customer can have a car painted any color that he wants so long as it is black. Henry Ford quote about choice from My Life and Work: "Any customer can have a car painted any colour that he wants so long as it is black.".