One question per issue, answered with real data.

Every week, we take a real marketing data question and answer it with actual numbers. Nothing else.

The question (submitted by a reader or pulled from a real campaign)

The dataset (what we looked at and where it came from)

The answer (with the math and what to do about it)

Recent Issues

Why Did Our Google Ads Conversions Drop 30%...

A SaaS company saw conversions fall off a cliff on a Tuesday. The answer was in the consent banner, not the campaign.
Which of Our 6 Meta Ad Sets Is Cannibalizing...

An ecomm brand had 6 ad sets targeting overlapping audiences. We ran the overlap report. Two were bidding against each other.
Is Our Branded Search Spend Actually Driving Incremental Revenue...

A DTC brand paused branded search for 14 days. Revenue dropped 3%. They were paying for clicks they would have gotten anyway.

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Submitted by readers or pulled from live campaigns and real Slack conversations

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GA4 exports, ad platform reports, revenue data. Not hypotheticals.

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No "it depends." Every issue ends with a concrete recommendation you can act on.

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Readers can submit their own data questions. If we pick yours, we run the analysis for free.