Weekly newsletter

The weekly case for replacing reports with answers

Your team spends 8 hours a week building dashboards. This newsletter asks whether any of those dashboards changed a decision.

Read by 1,500+ agency owners and marketing directors

This newsletter

Decisions made

What did the data tell you to do? Did you do it? What happened?

Every other report

Dashboards built

12 tabs, 47 charts, and a monthly recap that nobody reads past page 2.

Recent Issues

What you'll get every week

A/B Case Studies

Two approaches to the same reporting problem. One gets the client to act. The other gets you another meeting.

🚨

Dashboard Audits

We tear apart real dashboards and show which metrics drive decisions vs. which are decoration.

💬

Client Conversations

Scripts and frameworks for presenting data that gets a "yes" instead of "let me think about it"

🧹

Report Cleanup

Practical guides for cutting your reporting stack in half without losing signal