Black Friday is synonymous with massive retail discounts, and sofas are often among the top-sellers. If you're planning to replace your old couch or upgrade to a new one, Black Friday is an excellent opportunity to score great deals. But with countless stores promising discounted prices, where should you begin? Let's explore where to buy a couch on Black Friday, and help you navigate the best options.

First, it's crucial to understand that not all stores offer Black Friday discounts on sofas. While major retailers like Walmart, Best Buy, and Target usually do, some high-end furniture stores might skip the event. Additionally, some brands may have Black Friday sales but only via their websites, not in-store. Let's dive into the best places to buy a couch on Black Friday.

Big-Box Retailers: Volume Buying, Volume Discounts
Stores like Walmart, Target, and Best Buy are notorious for their Black Friday sales. They typically offer the most aggressive discounts due to their buying power and to draw in shoppers. You can find a wide variety of sofa styles here, from clean-lined modern to classic sectionals.

These stores usually publicize their Black Friday ads weeks in advance, so you'll know exactly what deals to expect. They also carry a mix of brand-name and store-brand sofas, catering to different budgets.
Walmart's Black Friday Sofa Deals

Walmart often marks down sofas by 30% to 50% on Black Friday. You can find both online and in-store deals, with some of the best discounts reserved for Walmart+ members. Their selection includes popular brands like Coaster and Healthcraft, as well as their in-house brands, which can be surprisingly well-made.
In 2021, Walmart's Black Friday sofa sales included a Coaster Mid-Century Modern Microfiber Sofa for $297 (regularly $497) and a Larissa Upholstered Sofa by Coaster for $298 (regularly $498). They also had deals on sectionals and sleeper sofas.
Target's Black Friday Sofa Sales

Target's Black Friday sofa discounts typically fall in the 25% to 40% range. Their sales usually start in late October, giving you plenty of time to research and comparison shop. Target carries a mix of mid- to high-end brands, such as Project62, Threshold, and Room Essentials.
Their 2021 Black Friday ads featured a Threshold Sally Sofa for $299.99 (regularly $440) and a Project62 Tufted Sofa for $349.99 (regularly $550). Target also offered deals on sofa sleepers and sectional configurations.
Best Buy's Black Friday Sofa Discounts

Best Buy doesn't typically offer as many sofa deals as Walmart or Target, but you can still find some competitive discounts. They mostly focus on sectionals and sleeper sofas, with some brands likeJonathan Louis and Better Homes and Gardens.
In 2021, Best Buy offered a Jonathan Louis 72" Chauncey Power Reclining Loveseat for $479.99 (regularly $799.99) and a Better Homes and Gardens Loretto Tufted Trundle Sleeper Sofa for $449.99 (regularly $699.99).


















Furniture Specialty Stores: More Selection, More Discounts
Furniture-specific retailers like Ashley Furniture HomeStore, La-Z-Boy, and Raymour & Flanigan often have even deeper discounts than big-box stores, but you'll need to do some research to find the best deals. These stores may have specific Black Friday sales days or run limited-time promotions in conjunction with the event.
It's also worth noting that some furniture stores may require you to opt-in to their email lists to access their best Black Friday deals.
Ashley Furniture HomeStore's Black Friday Sales
Ashley Furniture is known for its affordable pricing and often offers additional discounts on Black Friday. You can find markdowns ranging from 20% to 50% on various sofa styles, including sectionals, sleeper sofas, and sleek modern pieces.
In 2021, Ashley Furniture offered a Charisma Tuxedo Modern Fabric Sofa for $299 (regularly $499) and a Casper Sleep Giftable Sleep Sofa for $1,199 (regularly $1,499). They also provided deals on leather sofas and home theater seating.
La-Z-Boy's Black Friday Discounts
La-Z-Boy, legendary for recliners and sofas, tends to offer steep discounts on Black Friday. While their regular prices may make competitors look cheap, the Black Friday markdowns can be significant. You can find deals on both reclining and non-reclining sofas, as well as sectionals and sleeper sofas.
In 2021, La-Z-Boy offered a Bradford 8-Piece Living Room Set for $1,699 (regularly $2,699) and aMicrofiber Recliner for $449 (regularly $679). They also provided discounts on leather sofas and accent chairs.
As Black Friday approaches, keep an eye on your favorite furniture stores' websites and social media profiles for early ad leaks and sneak peeks. Happy sofa shopping!