With Its BF Camera, Does Sigma Take the 'Radically Simple' Concept Too Far?
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Starting on February 24, 2025, Sigma Corporation (CEO: Kazuto Yamaki) has adopted a new visual identity for its products and brand.
Since Sigma's founding in 1961, we have continued to innovate and push the standards of optical engineering out of a deep respect for the creative ways photographers and filmmakers engage with the world. With our new visual identity, we refocus on the essence of our manufacturing philosophy and communicate our desire to provide outstanding products and services ...
With Its BF Camera, Does Sigma Take the 'Radically Simple' Concept Too Far?
Is your Continuous Improvement program using its whole brain?
I often think of Lean and Six Sigma as the two hemispheres of a brain.
Lean is the intuitive, tangible side.
Six Sigma is the logical, analytical side. It uses data to make the invisible visible.
This gap between methodologies is often where CI initiatives fail—a topic we tackle every week on my podcast, "Why They Fail."
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#LeanVsSixSigma #ProcessImprovement
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Two Sigma Core Values
A war between 2 billionaire hedge-fund founders spilled out into the open in an alarming filingStarting on February 24, 2025, Sigma Corporation (CEO: Kazuto Yamaki) has adopted a new visual identity for its products and brand.
Since Sigma's founding in 1961, we have continued to innovate and push the standards of optical engineering out of a deep respect for the creative ways photographers and filmmakers engage with the world. With our new visual identity, we refocus on the essence of our manufacturing philosophy and communicate our desire to provide outstanding products and services ... Sigma Logo, Sigma Symbol, Visual Identity, Philosophy, Filmmaking, Adoption
Two Sigma Tokyo
Tom Auraa cat wearing a suit and tie in front of a blue sky with white cloudsSIGMA*Six Sigma* and *Lean* are two popular methodologies used to improve process efficiency, reduce wasa man sitting on the ground in front of a yellow sports car with his fingers upSigma’s new Foveon X3 sensor will arrive “this year”a man in a suit holding a womana man standing in front of a crowd holding his arms outa black and white photo of a man's face with his hands in the airtwo brain halves with the words lean and six stigma