Utility Clothes Program at Sherry Cody blog

Utility Clothes Program. Two models pose for the camera on a bloomsbury rooftop. The government intervened in the mass manufacture of high street fashions with the arrival of the utility clothing scheme in 1942. The model on the left is holding a camera as if taking a photograph and is wearing a blue flecked tweed utility suit from. Utility designs followed the square shouldered and short skirted fashions of the war era whilst sticking to the strict regulations for. Eleven coupons were needed for a dress, two for a pair of stockings, and eight for a man’s shirt or a pair of trousers. The rationing scheme worked by allocating each type of clothing item a ‘points’ value which varied according to how much material and labour went into its manufacture. Shoppers carefully spent their precious clothing coupons and money on new clothes to make sure their purchases would be suitable across spring, summer and autumn and winter. The garments produced under the new rules were called utility clothes, and they first made their way onto the marketplace in 1941.

PATCHWORK UTILITY Lucky Brand
from www.luckybrand.com

The model on the left is holding a camera as if taking a photograph and is wearing a blue flecked tweed utility suit from. Two models pose for the camera on a bloomsbury rooftop. The rationing scheme worked by allocating each type of clothing item a ‘points’ value which varied according to how much material and labour went into its manufacture. Eleven coupons were needed for a dress, two for a pair of stockings, and eight for a man’s shirt or a pair of trousers. The government intervened in the mass manufacture of high street fashions with the arrival of the utility clothing scheme in 1942. The garments produced under the new rules were called utility clothes, and they first made their way onto the marketplace in 1941. Shoppers carefully spent their precious clothing coupons and money on new clothes to make sure their purchases would be suitable across spring, summer and autumn and winter. Utility designs followed the square shouldered and short skirted fashions of the war era whilst sticking to the strict regulations for.

PATCHWORK UTILITY Lucky Brand

Utility Clothes Program Utility designs followed the square shouldered and short skirted fashions of the war era whilst sticking to the strict regulations for. The garments produced under the new rules were called utility clothes, and they first made their way onto the marketplace in 1941. Shoppers carefully spent their precious clothing coupons and money on new clothes to make sure their purchases would be suitable across spring, summer and autumn and winter. The government intervened in the mass manufacture of high street fashions with the arrival of the utility clothing scheme in 1942. Utility designs followed the square shouldered and short skirted fashions of the war era whilst sticking to the strict regulations for. The model on the left is holding a camera as if taking a photograph and is wearing a blue flecked tweed utility suit from. The rationing scheme worked by allocating each type of clothing item a ‘points’ value which varied according to how much material and labour went into its manufacture. Two models pose for the camera on a bloomsbury rooftop. Eleven coupons were needed for a dress, two for a pair of stockings, and eight for a man’s shirt or a pair of trousers.

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