Brand Extension Vs Product Line Extension at Mackenzie Boehm blog

Brand Extension Vs Product Line Extension. Brand line extension occurs when a company introduces a new item in a completely different product category. Every brand has a different set of products they offer to people, and sometimes they extend their brand or introduce a new line to better. On the other hand, line extension is the use of the same. Extending a product line is less risky than launching an entirely new product or executing a brand extension. It utilizes the parent brand’s name and imagery and is usually in the same general product category but doesn’t stray too far. Line extension involves introducing new products within an existing product line, while brand extension uses an established brand to enter a different product category. A product line extension occurs when a brand releases a new product line that aligns with a category the company already covers. Brand extension is the use of the same brand name to launch a new product in a different product line. More importantly, they both aim to expand your brand’s horizon, but their approaches and impacts are quite distinct. A line extension is a product that incorporates a slight twist on an established brand. Most people usually confuse these two terms. Line extension is like introducing a new topping to your already popular pizza range, while brand extension is like opening a whole new restaurant with a different cuisine.

9 Line Extension Examples for 2020 from Coke to Honda BMB
from brandmarketingblog.com

It utilizes the parent brand’s name and imagery and is usually in the same general product category but doesn’t stray too far. On the other hand, line extension is the use of the same. Extending a product line is less risky than launching an entirely new product or executing a brand extension. Line extension involves introducing new products within an existing product line, while brand extension uses an established brand to enter a different product category. More importantly, they both aim to expand your brand’s horizon, but their approaches and impacts are quite distinct. Brand extension is the use of the same brand name to launch a new product in a different product line. Brand line extension occurs when a company introduces a new item in a completely different product category. Every brand has a different set of products they offer to people, and sometimes they extend their brand or introduce a new line to better. A product line extension occurs when a brand releases a new product line that aligns with a category the company already covers. Line extension is like introducing a new topping to your already popular pizza range, while brand extension is like opening a whole new restaurant with a different cuisine.

9 Line Extension Examples for 2020 from Coke to Honda BMB

Brand Extension Vs Product Line Extension It utilizes the parent brand’s name and imagery and is usually in the same general product category but doesn’t stray too far. Brand line extension occurs when a company introduces a new item in a completely different product category. Line extension is like introducing a new topping to your already popular pizza range, while brand extension is like opening a whole new restaurant with a different cuisine. Most people usually confuse these two terms. Brand extension is the use of the same brand name to launch a new product in a different product line. Every brand has a different set of products they offer to people, and sometimes they extend their brand or introduce a new line to better. On the other hand, line extension is the use of the same. Extending a product line is less risky than launching an entirely new product or executing a brand extension. Line extension involves introducing new products within an existing product line, while brand extension uses an established brand to enter a different product category. A product line extension occurs when a brand releases a new product line that aligns with a category the company already covers. More importantly, they both aim to expand your brand’s horizon, but their approaches and impacts are quite distinct. It utilizes the parent brand’s name and imagery and is usually in the same general product category but doesn’t stray too far. A line extension is a product that incorporates a slight twist on an established brand.

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