Elf Eyes Lips Face Campaign at Sofia Gellatly blog

Elf Eyes Lips Face Campaign. Cosmetics was the first beauty brand to do a brand advertising campaign and hashtag challenge on tiktok, generating 7 billion views. Cosmetics built its brand on tiktok when it comes to tiktok, success is about being culturally relevant. This campaign was groundbreaking as it was the first time a brand commissioned an original song specifically for a tiktok campaign. The beauty brand was one of the first to see the potential for building its brand on tiktok, beloved by gen z, when it launched the hashtag challenge last october. The creative agency behind the elf campaign, movers + shakers, is now acting as a shepherd for brands looking to dip their toes into tiktok. ‍ it became one of the most viral. One of the standout moments in elf’s tiktok journey was the launch of the #eyeslipsface challenge in october 2019. But “eyes, lips, face,” a branded content play by e.l.f. We created the #eyeslipsface challenge to activate a key brand pillar: Cosmetics, is likely the first case study marketers turn to when trying to achieve viral success on the platform. Cosmetics' viral 'eyes.lips.face' campaign share advice for brands looking to start using the app.

We created the #eyeslipsface challenge to activate a key brand pillar: Cosmetics, is likely the first case study marketers turn to when trying to achieve viral success on the platform. Cosmetics' viral 'eyes.lips.face' campaign share advice for brands looking to start using the app. This campaign was groundbreaking as it was the first time a brand commissioned an original song specifically for a tiktok campaign. Cosmetics built its brand on tiktok when it comes to tiktok, success is about being culturally relevant. The creative agency behind the elf campaign, movers + shakers, is now acting as a shepherd for brands looking to dip their toes into tiktok. But “eyes, lips, face,” a branded content play by e.l.f. ‍ it became one of the most viral. The beauty brand was one of the first to see the potential for building its brand on tiktok, beloved by gen z, when it launched the hashtag challenge last october. One of the standout moments in elf’s tiktok journey was the launch of the #eyeslipsface challenge in october 2019.

e.l.f. Eyes Lips Face Makeup Elf Eyes Lips Face Hypershine Lipgloss

Elf Eyes Lips Face Campaign Cosmetics was the first beauty brand to do a brand advertising campaign and hashtag challenge on tiktok, generating 7 billion views. This campaign was groundbreaking as it was the first time a brand commissioned an original song specifically for a tiktok campaign. Cosmetics' viral 'eyes.lips.face' campaign share advice for brands looking to start using the app. But “eyes, lips, face,” a branded content play by e.l.f. Cosmetics, is likely the first case study marketers turn to when trying to achieve viral success on the platform. The beauty brand was one of the first to see the potential for building its brand on tiktok, beloved by gen z, when it launched the hashtag challenge last october. We created the #eyeslipsface challenge to activate a key brand pillar: Cosmetics was the first beauty brand to do a brand advertising campaign and hashtag challenge on tiktok, generating 7 billion views. Cosmetics built its brand on tiktok when it comes to tiktok, success is about being culturally relevant. ‍ it became one of the most viral. The creative agency behind the elf campaign, movers + shakers, is now acting as a shepherd for brands looking to dip their toes into tiktok. One of the standout moments in elf’s tiktok journey was the launch of the #eyeslipsface challenge in october 2019.