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from issuu.com
The number of papers on artificial intelligence in marketing has been amplified significantly since 2017. It also analyses the impact of ai on. Based on inferences from earlier studies, the study categorizes marketing into five distinct functional. An increasing amount of research on intelligent systems/artificial intelligence (ai) in marketing has shown that ai is capable of. This paper reviews the role of ai in marketing and its applications in various segments. The bibliometric analysis findings depicted six emerging clusters of artificial intelligence in marketing research, namely. This research contributes to the field by providing a comprehensive bibliometric analysis of ai in digital marketing, identifying key trends, challenges, and future. This paper offers a comprehensive review of ai in marketing using bibliometric, conceptual and intellectual network analysis of.
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Artificial Intelligence In Marketing Research Paper Based on inferences from earlier studies, the study categorizes marketing into five distinct functional. The number of papers on artificial intelligence in marketing has been amplified significantly since 2017. It also analyses the impact of ai on. This research contributes to the field by providing a comprehensive bibliometric analysis of ai in digital marketing, identifying key trends, challenges, and future. An increasing amount of research on intelligent systems/artificial intelligence (ai) in marketing has shown that ai is capable of. This paper offers a comprehensive review of ai in marketing using bibliometric, conceptual and intellectual network analysis of. The bibliometric analysis findings depicted six emerging clusters of artificial intelligence in marketing research, namely. This paper reviews the role of ai in marketing and its applications in various segments. Based on inferences from earlier studies, the study categorizes marketing into five distinct functional.
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