How to choose an SEO agency

In the era of enormous competition, companies use various forms of promoting their products and services online. However, having a website is no longer enough. To distinguish it from hundreds of similar sites, you need extremely effective methods. One of them is positioning, aimed at improving the visibility of the website on the web. So that the related expenses are not wasted, it is worth reaching for the help of a professional SEO company. What to consider when choosing it? We advise!

Browse the portfolio
A good SEO company can boast a rich portfolio, which includes examples of successfully positioned websites of smaller and larger companies from various industries. Often the achievements to date are presented by agencies in the form of so-called "case studies", containing a description of the strategy thanks to which the intended effect was achieved.

Ask for an audit
When choosing a positioning company, it is worth paying special attention to those that precede your activities with an audit. It is an extremely important stage for the entire positioning process in which the current condition of the website is determined. The elements that need improvement are then optimized in accordance with Google's requirements, thanks to which the website can be positioned effectively.

Know the strategy
Another important issue when choosing a good SEO agency is the marketing strategy they use. It is worth taking a closer look at the ways in which the agency acquires the links necessary for positioning. With the introduction of the Penguin algorithm, Google has become vulnerable to unfair SEO practices. It's good if the agency publishes on external portals and comments on thematic forums.

Check the terms of the contract
In the contract with the agency there is a clause about many months' notice? This is a warning signal for you - good SEO agencies offer their clients to sign contracts with a short notice period. Tying up in the long term with ineffective SEO is a waste of time and money.

Ask for billing
When choosing a positioning agency, the billing model it uses is also important. Professional positioners with a flexible approach to the client offer both a flat-rate model and a flat-rate combined with a performance bonus.

Find more information here: Local SEO Services Hamburg

Local SEO Experte Hamburg




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