Malt Liquor Zima at Karen Hanley blog

Malt Liquor Zima. Zima was a malted beverage that was marketed as an alternative to beer. The name “zima,” which translates to “winter” in slavic languages, showcased coor’s expert combination of creativity and branding. The clear malt liquor hit the market in 1994 and took the drinking world by storm, selling 1.3 million barrels and — thanks to its ubiquitous, cheekily vague advertising (tagline: A clear malt beverage with slight carbonation and citrus flavor captured the attention of drinkers, earning it rapid success. Upon first launch, it was quite successful. It was generally citrus flavored and was about as boozy as a standard beer, with an abv of less than 5%.

Zima will make a summer return, but it joins a crowded field Chicago
from www.chicagotribune.com

Upon first launch, it was quite successful. The clear malt liquor hit the market in 1994 and took the drinking world by storm, selling 1.3 million barrels and — thanks to its ubiquitous, cheekily vague advertising (tagline: The name “zima,” which translates to “winter” in slavic languages, showcased coor’s expert combination of creativity and branding. It was generally citrus flavored and was about as boozy as a standard beer, with an abv of less than 5%. A clear malt beverage with slight carbonation and citrus flavor captured the attention of drinkers, earning it rapid success. Zima was a malted beverage that was marketed as an alternative to beer.

Zima will make a summer return, but it joins a crowded field Chicago

Malt Liquor Zima Upon first launch, it was quite successful. A clear malt beverage with slight carbonation and citrus flavor captured the attention of drinkers, earning it rapid success. Zima was a malted beverage that was marketed as an alternative to beer. Upon first launch, it was quite successful. The clear malt liquor hit the market in 1994 and took the drinking world by storm, selling 1.3 million barrels and — thanks to its ubiquitous, cheekily vague advertising (tagline: It was generally citrus flavored and was about as boozy as a standard beer, with an abv of less than 5%. The name “zima,” which translates to “winter” in slavic languages, showcased coor’s expert combination of creativity and branding.

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