Is Bmw Changing Their Logo
BMW hosted a change at the beginning of this decade when it unveiled a flat, transparent-ring version of its classic roundel for marketing and digital use. That logo stripped away chrome and dimensional effects, a sharp contrast to the three. BMW is looking to keep the heritage but bring more precision.
BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric. BMW has just quietly changed its iconic logo as the brand transitions to the 'Neue Klasse' era.
We say 'quietly' because the company hasn't announced it, and also because the new logo looks almost exactly the same as the previous one. So it's a case of 'same, same but different'. But there's something else about BMW vehicles that's changed a lot.
BMW even updated the logo-quietly-when the car debuted in September. Most people didn't notice. Now that we can compare the old and new roundels side by side, the changes become easier to spot.
But it seems BMW hasn't finished tweaking. The brand launched its new iX3 electric car at the Munich Motor Show last week. but people are only just noticing that as well as a bold new design language for the car itself, the model also introduced a tweaked emblem, further refining one of the best car logos ever.
Image: BMW Group Oliver Heilmer, head of BMW Design, has emphasized that the change is about tightening the brand's visual clarity while keeping its heritage intact, telling BMW Blog that the design offers "more precision," with subtle chrome cues drawn from watchmaking and tactile ridges preserved even as the logo adopts a flatter look. In conjunction with the reveal of the BMW iX3, BMW also revealed a slightly altered BMW roundel that will be rolled out to all new and refreshed vehicles. The biggest change is the drop of some of the chrome outlines of the center circle and color quadrants.
Of course, this isn't the first time BMW has updated their signature logo. BMW has begun applying its new logo to its vehicles. The flat logo, which was unveiled in 2020, has so far only been used in advertising and digital content, and is now reflected on the exterior of vehicles for the first time on the 2026 iX3.
The new logo looks similar to the old one, but the details have changed. A common myth is that logo updates erase history, but BMW carefully maintains its heritage by keeping core elements like the circle and blue-and-white color scheme. The truth is, these changes are calculated, strategic, and designed to bolster BMW's position as a forward.
Recently, BMW rolled out a refreshed emblem that might seem like a minor tweak at first glance, but it actually reveals a great deal about where logo design (and branding as a whole) is heading. Let's dive into what changed, why it matters, and how this fits into the bigger picture of modern logo design trends.