We are the Decathlon Group’s global investment team and startup studio.
We build, invest in and acquire forward-thinking companies that complement the Decathlon Group’s strategic ambitions and are shaping the global sports ecosystem. For the better.
Supported by Decathlon, we have the opportunity to facilitate tailor-made win-win synergies. While ensuring the companies we invest in and acquire remain independent and autonomous.
Our aim is to bring together our experienced innovation and investment team with the reach and expertise of the world’s third largest sports brand, to help more people live healthier, happier lives. In a liveable world.
We build, invest in and acquire companies that have the capacity to change the game.
In the following areas:
Expert sports brands
E-commerce pioneers
The circular economy
Next generation sport
Expert sports brands
Recognised, expert sports brands that prioritise ESG issues like decarbonisation and circularity
E-commerce pioneers
Major players in e-commerce, distributing specialist sporting goods
The circular economy
People and businesses leading the way towards more circular business models (reuse, rent, repair and recycling), as well as disruptive start-ups that innovate in new recycled and bio-based raw materials
Next generation sport
New technologies and ideas that will define how we experience sport in the future
Our latest investments
On your team, for the journey
We financially back companies but we also back the teams behind them: partnering players who share our values and determination to drive positive change.
With the support of Decathlon, we can provide access to our vast network of 100,000+ experts in more than 60 countries, facilitating win-win synergies when requested by both parties.
And while we move at speed, we know that real change doesn’t happen overnight. So we see ourselves as a long-term partner - on your team, for the journey. Providing the resources needed to supercharge growth while giving our partners full autonomy to keep doing what they do best.
Meet Decathlon PULSE
We are 20+ Decathlonians, coming from different countries and backgrounds, united by a shared set of values, passion for sport and a strong motivation to move the world of sport forward.
Our team brings together a robust mix of M&A, VC & innovation expertise as well as strategy and operational skills.
Part of the purposeful Decathlon Group
Founded in 1976, Decathlon is a family-owned company made of over 100,000 team players committed to making sport as accessible as it is fun. At home in 56 countries, we’re people of all ages, backgrounds, religions and skill levels. As sports lovers we know what it means to play for your local team, make gold or just start moving.
Our sport specialised teams work hard to imagine, design and manufacture our own products in our own labs. They’re inspired by people, body movement and how to make sport more enjoyable. every day they work with sport practitioners of all levels to co-create sport gear that better responds to their needs.
Sport is nothing without the great outdoors, so while we’re committed to making sure everyone’s individual experience with is second to none, we also believe in preserving our natural playground.
Contact us
For more information about our portfolio or to discuss an investment or collaboration opportunity, please get in touch.
contact.decathlonpulse@decathlon.com