The phrase "on a monthly basis or basis" is commonly used in business, finance, and report writing to convey regular or recurring events or calculations. However, is it necessary to use both "basis" and "basis"? Let's explore this phrase, its usage, and whether it's advisable to include both terms.
Understanding "On a Basis"
The phrase "on a basis" alone signifies that something happens or is done at regular intervals. For example, "He meets his clients on a basis." The addition of "monthly" or any other specific time frame clarifies the frequency, making the phrase more comprehensive.
Using "basis" without a time frame can sometimes lead to ambiguity. For instance, "The company donates to charity on a basis." Without specifying a time frame, it's unclear whether the company donates daily, weekly, or annually.
Clarity in Communication
In professional writing, clarity is key. Using "on a monthly basis" or "monthly" alone is more straightforward and less prone to misunderstanding.
For example, compare these two sentences:
- "Our salaries are paid on a monthly basis or basis."
- "Our salaries are paid monthly."
While both sentences convey the same information, the second one is more succinct and less likely to confuse readers.
SEO Considerations
For SEO purposes, using the exact match keyword "monthly" can help improve search engine rankings. Using both "basis" and "basis" may dilute the SEO value of "monthly" and could be seen as keyword stuffing if overused.
Moreover, search engines like Google prioritize user experience. Using clear, concise language that's easy for users to understand is more likely to rank higher than complex or awkward phrasing.
Alternatives to "On a Monthly Basis or Basis"
Instead of using both "basis" and "basis", consider these alternatives:
- "On a monthly basis": This is the most common and clear usage of the phrase.
- "Monthly": In many cases, simply stating the frequency is sufficient. For example, "The report is generated monthly."
- "Every month": This phrasing adds variety to your writing. For instance, "We review our strategies every month."
Using variation in your language makes your writing more engaging and less repetitive. Furthermore, clear and concise communication helps establish your professionalism and rapport with both colleagues and clients.
Finally, remember that language evolves, and what was once considered acceptable may now be considered outdated or unclear. By keeping your language current and concise, you'll communicate more effectively and likely improve your and your organization's reputation.