Brand Extensions The Good The Bad And The Ugly at Jonathan Rose blog

Brand Extensions The Good The Bad And The Ugly. The good, the bad, and the ugly. When done right, brand extension can amplify innovation, captivating consumers and creating a seamless transition to new territories. Using a national survey we show that brand type (prestige, functional) and extension category are important variables in consumer brand extension. Two studies were conducted to obtain insights on how consumers form attitudes toward brand sions, (i.e., use of an established brand name to enter a. The findings indicate that brand extensions capture greater market share and realize greater advertising efficiency than individual brands. Doing so can be enormously profitable, but it can be dangerous, too:

Are Brand Extensions Good or Bad? Free Essay Example
from studycorgi.com

Two studies were conducted to obtain insights on how consumers form attitudes toward brand sions, (i.e., use of an established brand name to enter a. The findings indicate that brand extensions capture greater market share and realize greater advertising efficiency than individual brands. Doing so can be enormously profitable, but it can be dangerous, too: Using a national survey we show that brand type (prestige, functional) and extension category are important variables in consumer brand extension. The good, the bad, and the ugly. When done right, brand extension can amplify innovation, captivating consumers and creating a seamless transition to new territories.

Are Brand Extensions Good or Bad? Free Essay Example

Brand Extensions The Good The Bad And The Ugly The findings indicate that brand extensions capture greater market share and realize greater advertising efficiency than individual brands. Doing so can be enormously profitable, but it can be dangerous, too: Using a national survey we show that brand type (prestige, functional) and extension category are important variables in consumer brand extension. When done right, brand extension can amplify innovation, captivating consumers and creating a seamless transition to new territories. The good, the bad, and the ugly. The findings indicate that brand extensions capture greater market share and realize greater advertising efficiency than individual brands. Two studies were conducted to obtain insights on how consumers form attitudes toward brand sions, (i.e., use of an established brand name to enter a.

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