WEBVTT

1
00:00:01.660 --> 00:00:04.670
<v 0>I've been following Eddie in very good copy for a few years now,</v>

2
00:00:04.670 --> 00:00:05.550
and without a doubt,

3
00:00:05.870 --> 00:00:09.670
whenever anyone asks me who they should follow or what they should be reading

4
00:00:09.670 --> 00:00:13.910
related to marketing, copywriting, or storytelling in general, very good.

5
00:00:13.910 --> 00:00:15.630
Copy is always at the top of my list.

6
00:00:15.630 --> 00:00:17.990
There's so much content out there to sift through,

7
00:00:17.990 --> 00:00:21.550
and a lot of it is theoretical. Some of it's great, but it's theoretical.

8
00:00:21.550 --> 00:00:23.070
You're left at the end of it wondering,

9
00:00:23.330 --> 00:00:26.790
how the hell am I gonna put this into action in my business?

10
00:00:27.010 --> 00:00:30.710
But you don't get that with a very good copy. What you get is specific.

11
00:00:30.710 --> 00:00:33.790
It's highly actionable, it's practical, and it's tactical,

12
00:00:33.790 --> 00:00:36.590
and you can actually put it into practice by the end of the day.

13
00:00:36.810 --> 00:00:37.790
And here's the other thing.

14
00:00:37.790 --> 00:00:41.310
There's actually a meta lesson when you pay attention to everything that he has,

15
00:00:41.310 --> 00:00:45.390
which is also mercifully short, by the way, which is great if you're busy.

16
00:00:45.720 --> 00:00:49.350
So the meta lesson is Eddie is really good at what he does.

17
00:00:49.580 --> 00:00:54.070
He's also really good at how he does it, how he packages things,

18
00:00:54.070 --> 00:00:57.550
how he observes the world, how he looks at his own life,

19
00:00:57.550 --> 00:00:59.430
and how he extracts those lessons.

20
00:00:59.880 --> 00:01:03.790
So it'll inspire you and that's how those lessons stick.

21
00:01:03.790 --> 00:01:08.590
But it will also inspire you for you to open your eyes and be a little bit

22
00:01:08.590 --> 00:01:12.190
more observant of what's going around you and the lessons that are staring you

23
00:01:12.190 --> 00:01:12.930
right in the face.

24
00:01:12.930 --> 00:01:17.270
And it'll inspire you to be able to distill those lessons and use it in your own

25
00:01:17.350 --> 00:01:19.510
marketing, in your own storytelling,

26
00:01:19.770 --> 00:01:24.590
and it'll help you be more persuasive and inspirational along the way.

27
00:01:24.590 --> 00:01:27.670
So I cannot recommend very good copy. Enough.