Goldfish East at Joshua Koch blog

Goldfish East. Because, according to goldfish — er, chilean sea bass — it wanted to remind everyone that its crackers aren't just for little kids. Goldfish changed its name because adults have seemingly forgotten their roots — but it’s only temporary. Goldfish fans can purchase two bags of the newly branded goldfish crackers. Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that. Because goldfish is not just for kids, and the brand has. Goldfish reminds people that the traditionally branded bags are still available, “now and always,” at retailers nationwide. This week in the branding world, goldfish debuted an odd rebrand, kate spade teamed up with m&m’s, and gladiator ii’s collectible popcorn bucket left us.

Goldfish show a keen ability to estimate distances Department of Biology
from www.biology.ox.ac.uk

Goldfish fans can purchase two bags of the newly branded goldfish crackers. Goldfish reminds people that the traditionally branded bags are still available, “now and always,” at retailers nationwide. Because, according to goldfish — er, chilean sea bass — it wanted to remind everyone that its crackers aren't just for little kids. This week in the branding world, goldfish debuted an odd rebrand, kate spade teamed up with m&m’s, and gladiator ii’s collectible popcorn bucket left us. Because goldfish is not just for kids, and the brand has. Goldfish changed its name because adults have seemingly forgotten their roots — but it’s only temporary. Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that.

Goldfish show a keen ability to estimate distances Department of Biology

Goldfish East Because, according to goldfish — er, chilean sea bass — it wanted to remind everyone that its crackers aren't just for little kids. Goldfish fans can purchase two bags of the newly branded goldfish crackers. Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that. Because goldfish is not just for kids, and the brand has. Goldfish reminds people that the traditionally branded bags are still available, “now and always,” at retailers nationwide. Goldfish changed its name because adults have seemingly forgotten their roots — but it’s only temporary. This week in the branding world, goldfish debuted an odd rebrand, kate spade teamed up with m&m’s, and gladiator ii’s collectible popcorn bucket left us. Because, according to goldfish — er, chilean sea bass — it wanted to remind everyone that its crackers aren't just for little kids.

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