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Skip the cable setup & start watching YouTube TV today for free. Then save $23/month for 2 mos. Thanks to the new Domex FreshGaurd, a new toilet cleaner from HUL's Domex It created quite the buzz on Twitter today morning.
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In the recent toilet cleaner advertisement, Hindustan Unilever's (HUL's) Domex directly named Reckitt's Harpic, evidently claiming former's superiority on the specific dealing with a situation of funk. HUL's flagship home cleaning and disinfection brand, Domex, has launched a brand campaign that takes on its competitor Harpic. The brand's new communication looks to demonstrate how Domex is the most superior in its category.
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The film aims to challenge consumer mentality skewed towards toilet. To address the need for superior toilet hygiene, Domex - the home cleaning/disinfection brand from Hindustan Unilever Limited (HUL), has launched a new evidence-based brand campaign that takes on Harpic. Brand's new communication demonstrates the superior benefits of Domex Fresh Guard Disinfectant Toilet Cleaner in the toilet cleaner category.
pharmeasy.in
HUL's Domex promoted its toilet cleaner with a front-page ad on the Times of India where the paper smelt like a cleaned toilet! Thoughts? How many people question the efficacy of a toilet cleaner in fighting both germs and malodour? To address the need for superior toilet hygiene, Domex - the home cleaning/disinfection brand from. Hindustan Unilever, India's largest consumer products company, has again engaged in comparative advertising, taking a potshot at rival Reckitt Benckiser.
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HUL 's latest commercial, released Friday, highlighted that Reckitt's Harpic cannot remove malodour while cleaning but its toilet cleaner brand Domex can. The communication model included:Branding in and around toilets with 'Jaggu Jaundice' the animated germ in Domex ads.Display of trivia sheets outside toilet doors giving germ facts, Domex ingredients & its benefits along with Product Display near the toilet bowl.Multiple audio messages on the Public Address System re-affirming 'Germ Facts' e.g. "Did you know that even in a toilet that looks.
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Tired of toilet malodour? Get Domex, now at revolutionary price of just Rs.150! Domex fights Toilet Malodor for 3 days thanks to its revolutionary Odor Block.
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