3. Consider Label Potential Off The Can
by Admin
Posted on 07-12-2023 02:30 PM
Of course, people can recognize beer from afar, but how can they tell if it contains stuff that may harm them?
ttb regulations allow you to limit information about your brew’s secret ingredients.
But they still require that you declare the presence of potentially unsafe substances in it. Likewise, beer label let consumers choose between varieties with different alcohol and
When your craft beer finally hits the shelves, it’ll be surrounded by tens (if not hundreds) of competing products, all begging for the attention of the consumer.
If you don’t get your label design right, your beer can quite easily become lost in the crowd, and
you’ll find that consumers will be attracted to competing products rather than your own. Therefore, your label should convey your brand
in a simple and
clear manner; it needs tell potential customers what you stand
for and
in turn, why they should purchase your beer rather than one of the many other beers on the shelf.
You might think a brewery with such creative names and crazy cool, fractal-like designs has a whole design team behind them. But that's not the case. The beer-naming and label-designing at evil twin brewing are divided between its two co-founders, jeppe jarnit-bjergsø and martin justesen. Jarnit-bjergsø is responsible for coming up with the beer names (although he admits his wife, who's a copywriter by trade, comes up with most of them), while justessen designs all the labels. "i’ll often start doing sketches when i hear the name of the beer," says justesen. "the look of an evil twin label is quite geometrical and .