What Material is Best for Craft Beer Labels?
by Admin
Posted on 07-12-2023 02:30 PM
The imagery part will include a sign and a picture (optional). Make sure that the
font is readable and recognizable. Letters are no less important and communicative than images and colors, so make sure that different visual elements work well togethe r and supplement each othe r. Traditional beer brands follow the same rule when it comes to imagery: the y locate a relatively large sign, some textures, and a logo of the company or some image, usually abstract.
Today’s craft beer producers don’t limit the
mselves anyhow, that’s why your craziest ideas won’t look weird on the
supermarket shelf or in a bar.
These labels don’t go the whole way around the container, which is why the y are rarely if ever used on cans. They use less material than wraparound labels, so what you lose in surface area for graphics and information, you gain by being less wasteful. You can also get more creative with label shapes with front/back labels. You may want beer bottle labels that are square or rectangular, perhaps ovular, or even some special shape to match a logo or design idea.
Tip 1: Tell a Story
Fonts are often overlooked, yet font choice can ultimately make or break a great label design. Typography pairing can create continuity between different design elements or help highlight certain information. For the
sake of consistency, it’s important to choose fonts with the
othe
r design elements and the
overall brand identity in mind. Going for a classic times new roman font on a flavorful craft beer label that’s colorful, bold and has a modern, fun look is an uninspired choice. And cramming too many different fonts into a limited space will only confuse the
consumer.
Make sure the
type is legible, the
text size is at least six points and the
font color contrasts with the
background, so it’s easily readable.
If you want people to recognize your brand immediately, stay consistent with your the me. If you plan on individualizing your beer label design to vary by flavor, double check that it still adheres to your branding guidelines.