AdX and DI, two powerful tools offered by Google, are often used together to streamline digital marketing efforts. AdX, or Ad Exchange, is a platform that facilitates real-time bidding (RTB) for online ad inventory, while DI, or Display & Video 360, is a demand-side platform (DSP) that enables advertisers to plan, buy, and manage digital media campaigns. Understanding how to use these tools effectively can significantly enhance your advertising strategy. Let's dive into a step-by-step guide on how to use AdX and DI together.
Before we begin, ensure you have access to both platforms. If you're new to Google's advertising ecosystem, you might need to create an account and familiarize yourself with the interfaces.
Setting Up AdX and DI
AdX and DI are interconnected, with DI acting as the user interface for managing AdX campaigns. Here's how to set them up:
1. **Linking AdX and DI**: Log in to your Google Ads account. Click on 'Admin' in the upper right corner, then 'Linked accounts'. Click '+ New linked account', select 'AdX', and follow the prompts to link your AdX account to your Google Ads account.
Creating an AdX Deal
AdX deals allow you to reserve inventory from publishers. Here's how to create one:
1. Log in to your AdX account. Click on 'Deals' in the left-hand menu, then 'Create deal'.
2. Fill in the deal details, including deal name, start/end dates, and inventory details. Click 'Create' to finalize the deal.
Setting Up a DI Campaign
Now that you have an AdX deal, you can use DI to create a campaign to access that inventory:
1. Log in to your DI account. Click on 'Campaigns' in the left-hand menu, then 'New campaign'.
2. Select 'AdX' as your campaign type, then choose the AdX deal you created earlier. Fill in the campaign details and click 'Create' to launch your campaign.
Managing AdX and DI Together
Once your campaign is live, you can manage it through DI. Here's how:
1. **Monitor Performance**: Click on your campaign in the 'Campaigns' menu. Here, you can view metrics like impressions, clicks, and cost. Use this data to optimize your campaign.
Optimizing Bids
DI allows you to optimize your bids in real-time. Here's how:
1. Click on 'Bidding' in the left-hand menu. Here, you can adjust your bids based on various factors like placement, audience, or time of day.
Managing Creatives
DI also allows you to manage your ad creatives. Here's how:
1. Click on 'Creatives' in the left-hand menu. Here, you can upload new creatives, edit existing ones, or view creative performance.
Using AdX and DI together allows you to access premium inventory, manage campaigns efficiently, and optimize your bids in real-time. As your campaigns evolve, continue to monitor performance data and make data-driven optimizations to maximize your ROI.
Remember, digital marketing is an ongoing process. Stay up-to-date with the latest trends and tools to ensure you're always one step ahead in the ever-evolving digital landscape.