Car Heated Seats Subscription at Clarence Shain blog

Car Heated Seats Subscription. Bmw has dropped its plans for an $18 a month heated seats subscription after customers balked at the idea of paying extra to unlock existing functions in their cars. Bmw’s decision to introduce a subscription model for some of its cars’ features, most famously heated seats, attracted a large amount of controversy; Bmw executives have spoken for years of plans to offer certain features including, yes, heated seats, on a subscription basis. Bmw is now selling heated seats as a monthly subscription in some countries, reflecting a growing trend in the automotive industry of locking features behind a digital paywall.

BMW introduces new heated seat subscription in UK BBC News
from www.bbc.co.uk

Bmw has dropped its plans for an $18 a month heated seats subscription after customers balked at the idea of paying extra to unlock existing functions in their cars. Bmw executives have spoken for years of plans to offer certain features including, yes, heated seats, on a subscription basis. Bmw is now selling heated seats as a monthly subscription in some countries, reflecting a growing trend in the automotive industry of locking features behind a digital paywall. Bmw’s decision to introduce a subscription model for some of its cars’ features, most famously heated seats, attracted a large amount of controversy;

BMW introduces new heated seat subscription in UK BBC News

Car Heated Seats Subscription Bmw’s decision to introduce a subscription model for some of its cars’ features, most famously heated seats, attracted a large amount of controversy; Bmw is now selling heated seats as a monthly subscription in some countries, reflecting a growing trend in the automotive industry of locking features behind a digital paywall. Bmw’s decision to introduce a subscription model for some of its cars’ features, most famously heated seats, attracted a large amount of controversy; Bmw executives have spoken for years of plans to offer certain features including, yes, heated seats, on a subscription basis. Bmw has dropped its plans for an $18 a month heated seats subscription after customers balked at the idea of paying extra to unlock existing functions in their cars.

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