Brand Mix Extension at Elizabeth Marian blog

Brand Mix Extension. Brand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its target. The brand extension strategy helps the company to extend and move the brand to another category. Brand extension, also known as “brand stretch,” is when a company uses its existing name and branding on a new product. This strategy works best when the new product category is related to its parent category and is something consumers and customers want.

4 Examples of Brand Extension Strategies Reach
from www.reachbrands.co.uk

Brand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. This strategy works best when the new product category is related to its parent category and is something consumers and customers want. The brand extension strategy helps the company to extend and move the brand to another category. Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its target. Brand extension, also known as “brand stretch,” is when a company uses its existing name and branding on a new product.

4 Examples of Brand Extension Strategies Reach

Brand Mix Extension Brand extension, also known as “brand stretch,” is when a company uses its existing name and branding on a new product. Brand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. The brand extension strategy helps the company to extend and move the brand to another category. Brand extension, also known as “brand stretch,” is when a company uses its existing name and branding on a new product. Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its target. This strategy works best when the new product category is related to its parent category and is something consumers and customers want.

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