Bath Towel Quality

The best bath towels include absorbent cotton styles, quick dry picks and luxury and budget buys from Pottery Barn, Amazon, Boll and Branch, Frontgate and more. We've researched hundreds of towels and tested dozens, and the Frontgate Resort Collection Bath Towel is the softest, warmest, and most durable towel we've found. The towels we tested were laundered on high, crumpled on the floor and hung up to dry.

Here are the best bath towels in 2025 that are soft, absorbent and quick. From ultra-soft and plush splurge-worthy towels made of Egyptian Cotton to affordable, quick-drying towels, these are the best bath towels, according to testing. After testing over 150 bath towels over the past three years, we're sharing our secrets to selecting a towel with consistent absorbency and resilient texture.

Best Bath Towels From Our Tests We tested popular brands like Brooklinen, Quince, and Target's Casaluna to determine the softest, comfiest, quickest. We tested over 120 towels and narrowed them down to the 10 best. Plus, expert insight on choosing the best bath towels to upgrade your shower experience.

I tried popular bath towels to find the softest, most absorbent and overall best options. Shop my picks from Pottery Barn, Brooklinen, Quince and more. We rigorously researched and tested 16 bath towels from Boll & Branch, Pottery Barn, and other trusted brands to find the most luxe towels to make your home feel like a five.

The best bath towels of 2025 We used the above expert guidance to narrow down a list of recommendations from NBC Select staff. These picks were tested for our Best of Bed and Bath Awards.