Charmin's new Ultra Soft Smooth Tear toilet paper, rolling out nationwide, has scalloped edges, instead of straight perforated edges. When comparing Charmin's new Ultra Soft Smooth Tear toilet paper to Charmin's original Ultra Soft product, we found that the scalloped detailing on the Smooth Tear made a noticeable difference in providing a level and easier tear. Even the sound it made was softer and more gratifying than the typical square cut we are all so used to.
When ripping the Smooth Tear at an angle, we got the. P&G CEO Jon Moeller credits "a great team of innovators" for reinventing the Charmin square. Charmin launched Smooth Tear, replacing the traditional perforation line of the toilet paper to provide a better, smoother tear.
A new toilet paper design After 100 years, Charmin has introduced an innovative new change to toilet paper. Their Smooth Tear design eliminates the straight perforated line that allows you to separate the toilet paper squares and replaces it with a wavy line. The idea behind the Smooth Tear design is to eliminate ripping of the paper.
Not to be too gross about it, but earlier this week I was sitting down, in my bathroom, on the toilet, if you know what I mean, and when I grabbed a new roll of toilet paper, I was dumbfounded. A MAJOR household brand has unveiled a big change to its toilet paper for the first time in 100 years. A new design promises customers a "smooth tear" in response to complaints over regular bathroom tissue.
The story of Charmin begins in the early 1920s when the Hoberg Paper Company, located in Green Bay, Wisconsin, introduced a new product: Charmin toilet paper. Originally marketed as a premium, luxurious alternative to the rougher papers commonly used at the time, Charmin set itself apart with its soft texture and absorbency. A well-known toilet paper brand has announced a new design in its popular household item.
Charmin said the new "smooth tear" toilet paper will be a better experience for consumers. Everyone has gotten frustrated when toilet paper doesn't tear off cleanly - but now Charmin says it's got a fix. What's happening: The Procter & Gamble brand said it is rolling out new TP technology that dramatically improves the rip-off experience, replacing the traditional perforation line with a scalloped edge.
Procter & Gamble announced Monday it has redesigned its Charmin Ultra Soft toilet paper, replacing the tradition perferations on the square sheets with a scallop design that will tear more cleanly.
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