Alpina is a high-end luxury automobile brand by BMW. Alpina originally started as an automobile manufacturing company named Alpina Burkard Bovensiepen, based in Buchloe, in the Ostallgäu district of Bavaria, Germany that develops and sells high-performance versions of BMW cars. The company was officially renamed BMW Alpina in 2025.
[citation needed] Alpina works closely with BMW and their. In the long and complicated history of BMW performance, Alpina has always occupied a unique space. It was never meant to chase lap times.
Started in 1965 as a tuner brand that modified BMWs, Alpina is now fully owned by the German manufacturer. It's been 60 years since the founding of BMW tuner Alpina. Here are six of the best Alpinas from the last six decades.
The Alpina is now integrated into BMW's portfolio, alongside the M performance brand, MINI, and Rolls-Royce, enhancing product diversity. The transition will enable BMW to utilize Alpina's name. January 2nd 2026 marks the beginning the BMW Alpina brand, installing the Alpina between BMW itself and Rolls Royce in the BMW Group lineup.
Tradition meets future. Given the storied history of the brand, the BMW Group is aware of its tremendous responsibility and committed to making the new BMW ALPINA chapter one that meets the highest expectations. The new wordmark provides a first indication.
It radiates clarity, calm and confidence. The Alpina brand's storied history intertwined closely with BMW was founded by Burkard Bovensiepen in 1965, Alpina began as a tuning company with a focus on enhancing the performance of BMW vehicles. Bovensiepen's venture into the automotive industry started with the development of a Weber dual carburetor for the BMW 1500, which caught the attention of BMW's senior engineers.
Recognizing. Alpina is known for tuning BMWs, though not in the same way that its vehicles would compete directly with high-performance BMW M cars. Alpina's approach has always emphasized performance balanced with equal measures of luxury and comfort.
You'll often spot an Alpina by its distinctive large-diameter multi-spoke wheels, subtle body kit, and signature Alpina Blue or Alpina Green paint finishes. Wondering what is the BMW Alpina brand? Discover this exclusive high-performance luxury brand from BMW and why it's so special.