November 3, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in continuous tension: the push for softer, more breathable prints that people actually enjoy using, and the need to produce at scale without compromising the environment or the bottom line. That tension has actually formed how I choose inks, pretreatments, and materials for custom-made garments projects. Over the years, I have actually learned that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce lovely results and real comfort, specifically for T shirt printing that needs to withstand day-to-day wear.

If you run a brand name, handle bulk t shirt orders, or just want your individualized shirts to seem like a preferred from the first wash, it's worth understanding how these ink systems work, where they shine, and where they require care. The best option can make the distinction in between a t-shirt that gets used once and one that ends up being the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and remedies into a movie, water based inks take in into the fibers. That single particular describes the majority of the advantages and compromises. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is typically identical from the t-shirt itself. For customized t t-shirts developed for comfort, this is the path to the "retail feel" clients ask for.

There are two main families: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the ideal base, but once you move into darker materials, you either need a much heavier print or you switch to release. Discharge printing uses an activator that raises the color from the fabric during curing, essentially bleaching the t-shirt's color in the printed areas, then changes it with your pigment. The end outcome is the softest possible print on dark cotton, typically with impressive detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks usually include fewer volatile natural compounds than solvent-heavy alternatives and avoid PVC entirely. Lots of are certified with stringent standards like Oeko-Tex or satisfy retail testing regimes that prohibit specific phthalates and heavy metals. If you sell custom-made garments into corporate health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system concept. Ink is one part. You likewise need to look at store practices: filtering on your washout cubicle, reclaim chemistry, energy use on your clothes dryer, and even material sourcing. Discharge requires an activator, typically based upon zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation requirements. In a well-run shop, direct exposure is controlled and waste is recorded. If you're using print on demand with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "preferred tee" factor

Most people do not purchase a graphic tee because they like the ink. They purchase it due to the fact that the garment looks good, feels good, and keeps that character after repeated washing. Water based inks, consisting of discharge, offer you that broken-in convenience from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you often receive from heavy plastisol when you stretch throughout the chest.

I keep a shelf of contrast shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear clients choose, however the wearer feedback corresponds: water based feels like a premium garment.

Color, protection, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the material's own color. On white or heather light t-shirts, basic water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge adds variables. Various color lots discharge in a different way, even within the exact same brand name and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, however you're still working with a background that is moving as the dye is removed.

That's not a defect, it's part of the medium. Lots of designers welcome the somewhat classic character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand needs laser-precise color reproduction for corporate logo designs, either order test prints on the precise batch you plan to use or consider a water based underbase or hybrid technique where needed. For wholesale t shirts that will be dispersed nationally, put swatch approvals into your process so there are no surprises at scale.

Fabric matters more than most people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just lifts the cotton portion. That means your color saturates the cotton while the polyester and rayon stay as-is, frequently yielding a heathered or speckled print that looks deliberate if you style for it. If your goal is flat, brilliant color on a poly mix, standard plastisol or a specialized low-cure system might be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and irregular pressure that appear as blank micro-gaps. If you should print on ended up garments, expect little spaces along joints, which some clients like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry quicker in the screen, which is useful on fabric however can lock a mesh if you stop briefly too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting service at hand, and keep the print room humidity in a stable variety, approximately 45 to 55 percent, to prevent early drying. Manual press operators will notice how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and consistent rate, decrease clogging.

Curing is where lots of novices fizzle. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with adequate airflow makes the difference. You desire even heat across the belt and adequate dwell to reach the maker's remedy temperature throughout the ink layer, not simply at the surface area. T-shirts leaving the tunnel should be dry to the touch with no cool spots. For discharge, the chain reaction takes place during this cure, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate remedy and fiber engagement. A well-cured water based print on cotton can last longer than the t-shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and cracking. Water based prints show steady softening and a mild fade in the exact same method jeans relaxes. Plastisol's custom t shirts online failure mode is various, typically breaking if the ink layer is too thick or under-cured. For tailored t-shirts that need to look good at a household reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, but the economics fall under familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, however you invest more in store environment and drying capacity. On press, water based can be slightly slower at setup because you pay closer attention to fit together, squeegee durometer, and off-contact. Once tuned, vehicles run at similar speeds. Where it actually pays off is in perceived worth. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brand names can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print as needed that requires over night turnaround and art changes continuously, direct-to-garment or DTF may be much better operationally, though both have their own ecological and feel trade-offs. When you take on wholesale t t-shirts with several colorways and need to keep inventory versatile, a versatile water based combination on light garments is efficient, because you prevent the weight and stiffness that collect with multiple underbases in plastisol.

Design choices that bring out the very best in water based and discharge

Design planning begins with the fabric color and ends with curing. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill out with discharge, especially on high-absorbency cotton. If you need razor unfavorable area, separate the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment rather affordable custom t shirts Jacksonville than trusting a digital mockup. A mockup can not record fiber interaction and dye lift.

When you need to state no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, especially with sublimated or cationic-dyed performance t-shirts, causing ghosting or brownish casts. Some garment dyes, especially reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to minor odor throughout curing, discharge days in the shop are noticeable. Well-managed air flow mitigates this, however it is part of the process.

If a client requires metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the effect is more satin than real metal. For high-opacity neons on dark t-shirts that need to be billboard-bright, you might require a water based underbase tuned for order Jacksonville T shirt printing opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that removes guesswork. A basic approach keeps surprises at bay and assists you struck deadlines for launches and events.

  • Decide on fabric first, then ink: select 100 percent ringspun cotton for discharge, or light, premium cotton for basic water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the exact blanks: one t-shirt per colorway is normally sufficient to lock approvals, especially for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and describe acceptable ranges for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for customers, then confirm your remedy times so wash sturdiness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restrictions: quick art modifications, small batch sizes, and the need for a broad color range. Direct-to-garment has actually become the default, but water based screen printing can fit POD if you organize brochure technique. For styles that are high volume even at little everyday quantities, pre-burning screens and keeping a small stock of popular sizes lets you deliver very same day with water based prints that feel much better than lots of DTG outputs. It works finest when you keep art to one or two colors and select light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and interacting value

When clients ask why a water based or discharge print costs more than a fundamental plastisol task, I describe what they are purchasing. They get the soft hand that retail customers relate with quality, enhanced breathability, and compliance for delicate purchasers. On a per-shirt basis, the distinction for a standard three-color front hit may be modest, frequently a little uplift that can be neutralized by selecting a slightly more cost-effective blank. If the program is for wholesale t shirts going into stores or e-commerce at superior rate points, the improvement in perceived value more than covers the change.

For personalized t-shirts, such as charity runs or college clubs, choices matter. Offer a base price with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some clients optimize for expense, others for feel. Satisfying both lets you serve a larger market without diluting your craft.

Care guidelines that clients in fact follow

Care labels typically check out like legal disclaimers. Keep it basic and practical so the t-shirt makes it through real life. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, but they will endure normal laundering if appropriately cured. I recommend phrasing care tips in human terms on item pages: wash cold with similar colors, topple dry low, prevent fabric softeners if you desire colors to remain crisp. The last note matters due to the fact that some softeners can transfer films on fibers, dulling the visual contrast of fine lines.

I have actually tested these directions in-house: 2 identical shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly much faster fading of mid-tones, yet still looked good. That tolerance comes from right treatment, not from babying the garment.

All over print ideas that do not battle the limitations

All over print catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of battling seams, style for them. Use tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and sew. Brands that offer minimal runs can justify cut-and-sew for 100 to 300 pieces if the style warrants it. The finished garments read as customized from a range, which is the goal.

A quick anecdote from a busy season

One spring we ran a series for a local music celebration. The client desired soft black tees with a sunburst print that felt like it resided in the material. We tested on 3 blacks from two mills. Batch one raised cleanly with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the reaction. The result: consistent tees throughout 2,400 units, each with a soft, breathable print that sold out by day two.

That job taught the team to treat discharge like cooking, not chemistry on a blackboard. The recipe matters, but so does tasting and adjusting.

Common pitfalls and how to prevent them

Most issues I see trace back to process, not the ink household. Under-curing is the very first offender. Water based ink that feels custom T shirt printing dry can still be under-cured if the core of the print never ever struck the needed temperature for the right duration. Use a donut probe or an embedded thermochromic strip to measure true ink movie temperature level, not simply clothes dryer setpoints. Screen lockup is the second. Keep a consistent rate on press, flood in between prints, and control shop humidity.

A third mistake is overlooking material variability. If you change blanks mid-run since a size is out of stock, you may see shifts in color. Build contingency into your acquiring. For brand names preparing ahead, choosing a basic blank and locking it with your provider lowers surprises.

Final assistance for picking your path

If your priority is soft, breathable customized clothing that customers keep using, water based inks deserve the learning curve. Usage standard water based upon light garments for tidy detail and matte color. Move to discharge on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for slight color variation with discharge, particularly across color lots. For bulk t t-shirt orders, integrate in a single round of physical tasting on the actual blanks you will utilize, then document your settings and hold back a recommendation t-shirt for quality control.

If you operate a print as needed brochure, take a water based capsule of best sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized results and neon stunners in T shirt printing companies Jacksonville plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not just on screens. When a consumer rubs their thumb across a print and feels absolutely nothing however fiber, you've won. That's the minute water based and discharge deliver, and why they should have a location in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.