October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see 2 things in consistent stress: the push for softer, more breathable prints that individuals in fact take pleasure in wearing, and the need to produce at scale without compromising the environment or the bottom line. That tension has shaped how I select inks, pretreatments, and fabrics for custom clothing jobs. Throughout the years, I have actually learned that water based inks embroidery shirts and discharge printing are not just buzzwords, they are practical tools that produce stunning outcomes and real comfort, especially for T shirt printing that requires to withstand daily wear.

If you run a brand name, handle bulk t t-shirt orders, or simply desire your customized shirts to feel like a preferred from the very first wash, it's worth understanding how these ink systems work, where they shine, and where they need care. The right choice can make the difference in between a shirt that gets used when and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and remedies into a movie, water based inks soak up into the fibers. That single particular explains most of the advantages and compromises. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and incorporated. On light garments, the hand is often equivalent from the shirt itself. For custom-made t shirts created for convenience, this is the course to the "retail feel" clients ask for.

There are 2 primary families: standard water based and discharge. Standard water based ink works best on white or extremely light shirts. It can cover mid-tones with the ideal base, once you move into darker materials, you either need a much heavier print or you switch to discharge. Release printing uses an activator that raises the dye from the fabric throughout treating, essentially bleaching the t-shirt's color in the printed locations, then replaces it with your pigment. The end outcome is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks normally consist of less volatile organic compounds than solvent-heavy options and prevent PVC entirely. Numerous are certified with stringent requirements like Oeko-Tex or fulfill retail screening regimes that ban specific phthalates and heavy metals. If you offer custom apparel into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You likewise require to look at store practices: purification on your washout cubicle, recover chemistry, energy usage on your dryer, and even material sourcing. Discharge needs an activator, normally based on zinc formaldehyde sulfoxylate or similar compounds, which has its own handling and ventilation needs. In a well-run shop, direct exposure is managed and waste is caught. If you're using print on demand with a partner, ask how they manage discharge effluent and whether they have air exchange and curing controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee because they like the ink. They purchase it since the garment looks good, feels good, and keeps that character after repeated cleaning. Water based inks, including discharge, provide you that broken-in convenience from day one. On an one hundred percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases receive from heavy plastisol when you stretch throughout the chest.

I keep a rack of contrast t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the bulk order embroidery colors mellowed a little, and the t-shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under extreme light, which some streetwear clients choose, but the wearer feedback is consistent: water based seems like a premium garment.

Color, protection, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the fabric's own color. On white or heather light t-shirts, basic water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Different dye lots discharge in a different way, even within the very same brand name and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the final color, however you're still dealing with a background that is moving as the dye is removed.

That's not a flaw, it becomes part of the medium. Numerous designers welcome the a little classic character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color reproduction for business logo designs, either order test prints on the precise batch you prepare to utilize or consider a water based underbase or hybrid approach where required. For wholesale t t-shirts that will be distributed nationally, put example approvals into your process so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just raises the cotton portion. That means your color fills the cotton while the polyester and rayon stay as-is, often yielding a heathered or speckled print that looks deliberate if you design for it. If your objective is flat, brilliant color on a poly blend, standard plastisol or a specialized low-cure system might be smarter.

design your own shirt

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces joints, folds, and inconsistent pressure that show up as blank micro-gaps. If you should print on finished garments, expect little spaces along seams, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry faster in the screen, which works on material however can lock a mesh if you pause too long. Running a greater mesh for detail, state 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a devoted screen rewetting option at hand, and keep the print room humidity in a constant range, approximately 45 to 55 percent, to prevent early drying. Manual press operators will see how quickly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and consistent speed, minimize clogging.

Curing is where numerous newbies fizzle. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with adequate airflow makes the difference. You desire even heat throughout the belt and enough dwell to reach the producer's cure temperature level throughout the ink layer, not just at the surface. Shirts exiting the tunnel ought to be dry to the touch with no cool spots. For discharge, the chemical reaction occurs during this treatment, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends on correct treatment and fiber engagement. A well-cured water based print on cotton can outlive the t-shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual evaluation for fading and cracking. Water based prints show progressive softening and a mild fade in the very same way denim unwinds. Plastisol's failure mode is various, typically breaking if the ink layer is too thick or under-cured. For tailored t-shirts that require to look good at a family reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, however you invest more in shop environment and drying capacity. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, vehicles perform at similar speeds. Where it truly pays off is in viewed value. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that requires over night turnaround and art changes constantly, direct-to-garment or DTF might be much better operationally, though both have their own environmental and feel trade-offs. When you take on wholesale t shirts with several colorways and need to on-site embroidery keep inventory versatile, a flexible water based scheme on light garments is effective, since you prevent the weight and stiffness that accumulate with several underbases in plastisol.

Design options that highlight the very best in water based and discharge

Design planning starts with the fabric color and ends with curing. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glances through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Really thin knockouts inside heavy flood locations can fill out with discharge, especially on high-absorbency cotton. If you need razor negative area, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the actual garment instead of relying on a digital mockup. A mockup can not capture fiber interaction and color lift.

When you must state no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can cause dye migration, particularly with sublimated or cationic-dyed performance shirts, causing ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to small odor throughout curing, discharge days in the store are obvious. Well-managed airflow mitigates this, but it becomes part of the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles frequently sink, and the effect is more satin than true metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that removes uncertainty. A basic technique keeps surprises at bay and assists you struck deadlines for launches and events.

  • Decide on fabric initially, then ink: pick one hundred percent ringspun cotton for discharge, or light, top quality cotton for standard water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is typically adequate to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and explain appropriate ranges for dark discharge prints, with images of previous work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for consumers, then verify your cure times so clean durability matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restraints: fast art changes, little batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually ended up being the default, but water based screen printing can fit POD if you organize catalog strategy. For styles that are high volume even at small everyday quantities, pre-burning screens and keeping a small stock of popular sizes lets you ship exact same day with water based prints that feel much better than lots of DTG outputs. It works best when you keep art to a couple of colors and select light garments.

If your POD design relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a standard plastisol job, I describe what they are buying. They get the soft hand that retail customers relate with quality, improved breathability, and compliance for delicate buyers. On a per-shirt basis, the difference for a standard three-color front hit might be modest, often a little uplift that can be reduced the effects of by selecting a slightly more affordable blank. If the program is for wholesale t shirts entering into boutiques or e-commerce at premium cost points, the improvement in perceived worth more than covers the change.

For personalized shirts, such as charity runs or college clubs, options matter. Offer a base price with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers enhance for expense, others for feel. Satisfying both lets you serve a wider market without diluting your craft.

Care guidelines that customers actually follow

Care labels often check out like legal disclaimers. Keep it simple and realistic so the shirt survives real life. Water based and discharge prints choose cooler washes and lower dryer heat, however they will sustain typical laundering if properly treated. I recommend phrasing care pointers in human terms on item pages: wash cold with comparable colors, tumble dry low, avoid material conditioners if you want colors to stay crisp. The last note matters since some conditioners can transfer movies on fibers, dulling the visual contrast of fine lines.

I've evaluated these directions in-house: two identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed slightly much faster fading of mid-tones, yet still looked excellent. That tolerance originates from right remedy, not from babying the garment.

All over print concepts that do not combat the limitations

All over print captures attention, but printing flood coats on put together garments with water based inks can be unforgiving. Instead of battling seams, design for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and stitch. Brands that offer minimal runs can validate cut-and-sew for 100 to 300 pieces if the design necessitates it. The finished garments read as custom from a distance, which is the goal.

A brief anecdote from a busy season

One spring we ran a series for a local music festival. The customer desired soft black tees with a sunburst print that felt like it lived in the material. We sampled on three blacks from two mills. Batch one lifted cleanly with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the response. The result: consistent tees throughout 2,400 systems, each with a soft, breathable print that offered out by day two.

That job taught the team to treat discharge like cooking, not chemistry on a chalkboard. The recipe matters, but so does tasting and adjusting.

Common pitfalls and how to prevent them

Most issues I see trace back to procedure, not the ink family. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never struck the required temp for the best period. Utilize a donut probe or an embedded thermochromic strip to determine real ink film temperature level, not just clothes dryer setpoints. Screen lockup is the second. Keep a consistent pace on press, flood in between prints, and control store humidity.

A third risk is overlooking material variability. If you switch blanks mid-run since a size runs out stock, you may see shifts in color. Build contingency into your buying. For brand names preparing ahead, selecting a standard blank and locking it with your provider reduces surprises.

Final guidance for picking your path

If your concern is soft, breathable custom-made clothing that clients keep using, water based inks are worth the learning curve. Usage standard water based upon light garments for tidy detail and matte color. Relocate to release on one hundred percent cotton when you want the softest prints on dark t-shirts. Accept and prepare for small color difference with discharge, especially across dye lots. For bulk t shirt orders, build in a single round of physical tasting on the actual blanks you will use, then document your settings and keep back a reference shirt for quality control.

If you run a print on demand catalog, take a water based capsule of best sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not just on screens. When a customer rubs their thumb across a print and feels absolutely nothing however fiber, you have actually won. That's the minute water based and discharge deliver, and why they are worthy of a place in any major store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.