October 18, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in continuous tension: the push for softer, more breathable prints that individuals in fact enjoy wearing, and the need to produce at scale without jeopardizing the environment or the bottom line. That stress has shaped how I pick inks, pretreatments, and fabrics for customized clothing tasks. Over the years, I've discovered that water based inks and discharge printing are not just buzzwords, they are practical tools that produce beautiful results and genuine convenience, especially for T shirt printing that needs to withstand daily wear.

If you run a brand, handle bulk t t-shirt orders, or just desire your personalized shirts to seem like a favorite from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The ideal option can make the distinction in between a t-shirt that gets worn when and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and remedies into a film, water based inks absorb into the fibers. That single particular explains the majority of the advantages and trade-offs. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently equivalent from the shirt itself. For custom t t-shirts designed for convenience, this is the course to the "retail feel" customers ask for.

There are two main families: basic water based and discharge. Basic water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the right base, but once you move into darker fabrics, you either need a much heavier print or you change to release. Release printing uses an activator that raises the dye from the material throughout curing, essentially bleaching the shirt's color in the printed areas, then replaces it with your pigment. The end result is the softest possible print on dark cotton, frequently with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks generally include fewer unstable organic substances than solvent-heavy alternatives and avoid PVC completely. Numerous are compliant with stringent standards like Oeko-Tex or meet retail testing regimes that prohibit certain phthalates and heavy metals. If you offer customized garments into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system concept. Ink is one part. You also require to take a look at store practices: filtering on your washout cubicle, recover chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge requires an activator, generally based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation requirements. In a well-run shop, direct exposure is managed and waste is caught. If you're utilizing print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and curing controls dialed in. Real sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not purchase a graphic tee due to the fact that they like the ink. They buy it due to the fact that the garment looks great, feels excellent, and keeps that character after repeated cleaning. Water based inks, consisting of discharge, provide you that broken-in comfort from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle Gildan blanks you in some cases get from heavy plastisol when you extend throughout the chest.

I keep a rack of contrast t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed a little, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under harsh light, which some streetwear customers prefer, but the user feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and the material's own color. On white or heather light t-shirts, standard water based ink can strike tight Pantones with a measured ink mix and a clean mesh. On darker cotton, discharge adds variables. Various dye lots discharge in a different way, even within the exact same brand and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, but you're still working with a background that is shifting as the color is removed.

That's not a defect, it's part of the medium. Numerous designers welcome the somewhat classic character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand needs laser-precise color reproduction for corporate logos, either order test prints on the specific batch you prepare to use or think about a water based underbase or hybrid approach where required. For wholesale t t-shirts that will be distributed nationally, put example approvals into your procedure so there are no surprises at scale.

Fabric matters more than many people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and drinks ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge only lifts the cotton portion. That indicates your color saturates the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, vivid color on a poly mix, standard plastisol or a specialized low-cure system may be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces seams, folds, and irregular pressure that appear as blank micro-gaps. If you should print on completed garments, expect little voids along joints, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry quicker in the screen, which works on fabric but can lock a mesh if you stop briefly too long. Running a higher mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting solution at hand, and keep the print room humidity in a constant variety, approximately 45 to 55 percent, to prevent early drying. Manual press operators will observe how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and consistent pace, minimize clogging.

Curing is where numerous newbies miss the mark. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with adequate airflow makes the difference. You desire even heat throughout the belt and adequate dwell to reach the maker's cure temperature level throughout the ink layer, not simply at the surface area. T-shirts exiting the tunnel needs to be dry to the touch without any cool spots. For discharge, the chemical reaction happens during this cure, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends on correct cure and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure resilience by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual examination for fading and cracking. Water based prints show steady softening and a mild fade in the exact same way jeans unwinds. Plastisol's failure mode is various, typically cracking if the ink layer is too thick or under-cured. For individualized shirts that need to look good at a household reunion and still be in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs vary regionally, but the economics fall into familiar patterns. Water based ink itself is often equivalent to plastisol at the gallon level, but you invest more in store environment and drying capability. On press, water based can be somewhat slower at setup since you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, autos run at similar speeds. Where it really settles remains in viewed worth. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that needs over night turnaround and art changes continuously, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel compromises. When you take on wholesale t shirts with several colorways and must keep inventory versatile, a versatile water based scheme on light garments is efficient, given that you prevent the weight and stiffness that collect with several underbases in plastisol.

Design choices that draw out the very best in water based and discharge

Design preparation begins with the fabric color and ends with treating. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color peeks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can fill out with discharge, especially on high-absorbency cotton. If you require razor unfavorable area, separate the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than relying on a digital mockup. A mockup can not capture fiber interplay and dye lift.

When you must say no to discharge

There are times I advise versus discharge. Polyester-rich garments are top of the list. The activator can trigger color migration, especially with sublimated or cationic-dyed performance t-shirts, leading to ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is sensitive to small odor during curing, discharge days in the store are visible. Well-managed air flow mitigates this, however it belongs to the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles typically sink, and the effect is more satin than true metal. For high-opacity neons on dark shirts that need to be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or count on a partner, established a workflow that eliminates guesswork. An easy approach keeps surprises at bay and assists you struck deadlines for launches and events.

  • Decide on material initially, then ink: choose 100 percent ringspun cotton for discharge, or light, high-quality cotton for standard water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the precise blanks: one shirt per colorway is usually adequate to lock approvals, specifically for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and describe appropriate varieties for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for clients, then validate your cure times so wash sturdiness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own constraints: quick art modifications, little batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you arrange brochure strategy. For designs that are high volume even at small day-to-day amounts, pre-burning screens and keeping a small stock of popular sizes lets you ship same day with water based prints that feel much better than many DTG outputs. It works finest when you keep art to one or two colors and select light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Clients who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I discuss what they are purchasing. They get the soft hand that retail clients relate with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the difference for a standard three-color front hit may be modest, typically a little uplift that can be reduced the effects of by selecting a slightly more cost-effective blank. If the program is for wholesale t shirts going into shops or e-commerce at exceptional cost points, the enhancement in perceived value more than covers the change.

For individualized t-shirts, such as charity runs or college clubs, options matter. Offer a base rate with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients enhance for cost, others for feel. Fulfilling both lets you serve a wider market without diluting your craft.

Care directions that customers really follow

Care labels frequently read like legal disclaimers. Keep it simple and sensible so the t-shirt survives reality. Water based and discharge prints choose cooler washes and lower clothes dryer heat, but they will withstand normal laundering if appropriately treated. I recommend phrasing care suggestions in human terms on product pages: wash cold with similar colors, topple dry low, avoid fabric softeners if you want colors to remain crisp. The last note matters since some softeners can deposit movies on fibers, dulling the visual contrast of fine lines.

I've checked these instructions in-house: 2 identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly much faster fading of mid-tones, yet still looked great. That tolerance originates from right remedy, not from babying the garment.

All over print ideas that do not combat the limitations

All over print captures attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of combating seams, style for them. Usage tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks deliberate when it breaks at hems. Additionally, run panel printing and sew. Brands that sell minimal runs can validate cut-and-sew for 100 to 300 pieces if the style warrants it. The completed garments check out as custom-made from a range, which is the goal.

A quick anecdote from a busy season

One spring we ran a series for a local music celebration. The customer desired soft black tees with a sunburst print that felt like it lived in the material. We sampled on three blacks from two mills. Batch one raised cleanly with discharge, batch 2 stayed stubbornly dark in the mid-rays of the art work. We logged color lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The result: constant tees across 2,400 units, each with a soft, breathable print that sold out by day two.

That job taught the team to deal with discharge like cooking, not chemistry on a chalkboard. The dish matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most problems I see trace back to procedure, not the ink family. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never hit the required temperature for the ideal duration. Utilize a donut probe or an ingrained thermochromic strip to determine real ink film temperature level, not simply clothes dryer setpoints. Screen lockup is the 2nd. Keep a constant rate on press, flood between prints, and control shop humidity.

A third pitfall is disregarding fabric irregularity. If you switch blanks mid-run because a size runs out stock, you may see shifts in color. Build contingency into your acquiring. For brand names preparing ahead, picking a standard blank and locking it with your supplier decreases surprises.

Final assistance for picking your path

If your priority is soft, breathable customized clothing that clients keep wearing, water based inks deserve the learning curve. Use basic water based upon light garments for tidy detail and matte color. Relocate to discharge on one hundred percent cotton when you want the softest prints on dark t-shirts. Accept and plan for slight color variance with discharge, particularly throughout dye lots. For bulk t shirt orders, integrate in a single round of physical tasting on the actual blanks you will utilize, then document your settings and keep back a reference shirt for quality control.

If you operate a print on demand catalog, take a water based pill of finest sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty results and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not simply on screens. When a client rubs their thumb throughout a print and feels absolutely nothing but fiber, you've won. That's the minute water based and discharge provide, and why they are worthy of a place in any serious shop or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.